Internet
May 8, 2013
By Tricia Carr
Luxury marketers across all product categories are looking to prompt Mother’s Day gift purchases via email, but those that add innovation to the mix are more likely to secure the sale.
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","iv":"191350366b7eb0d220374c75c950bd63","s":"8b634811639963a1"}
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