Q&A
September 6, 2012
By Rachel Lamb
Considering Fashion’s Night Out to be a branding experience is the best-possible tip for luxury marketers looking to participate this year, according to an executive from Condé Nast International.
{"ct":"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","iv":"a1e911b732cc9c4e8d4cf6b96b181910","s":"8b00698c35775cfe"}
Share your thoughts. Click here