Q&A
September 6, 2012
By Rachel Lamb
Considering Fashion’s Night Out to be a branding experience is the best-possible tip for luxury marketers looking to participate this year, according to an executive from Condé Nast International.
{"ct":"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","iv":"ac3bb7e6e3247b821b479eb94e4f7da9","s":"2101715f5a5df791"}
Share your thoughts. Click here