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Dec. 23, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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  9. Preloved items from Hermès hold highest resale value: The RealReal
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Marketing

Innovation, passion and quality are keys to building an evergreen brand

May 24, 2018

Older brands and younger brands share the same goals and strategies. Image credit: Ferrari

 

By Danny Parisi

VENICE, Italy – There is an ongoing push and pull in the luxury business today between the heritage brands with decades or even centuries of history and tradition behind them and the newer, younger brands that still have something to prove.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Mood of global millionaires in the pandemic-era
  5. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. The RealReal opens retail location in Houston
  8. Luxury Unfiltered: When brands fall spectacularly short on client service
  9. Preloved items from Hermès hold highest resale value: The RealReal
  10. MGallery Collection wins Grand Prize for luxury tourism
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