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Dec. 23, 2024
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Mobile

Injecting heritage into mobile games builds brand community

December 3, 2013

 

By Joe McCarthy

Mobile gaming is rapidly becoming a lucrative advertising platform, and luxury brands across categories must learn how to effectively enter this arena.

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  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  8. What to look for when buying your first luxury watch
  9. Harry Winston emphasizes duality with new watch collection
  10. Luxury slowdown reached Richemont last quarter
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