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April 24, 2025
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Marketing

Influencers pave the way for successful digital branding

March 22, 2021

Ferragamo is tapping the clout of creative influencers to promote its new Viva ballet flat, itself a refreshed update from the 1979-born Vara shoe. Image credit: Salvatore Ferragamo Ferragamo tapped creative influencers to promote its Viva ballet flat. Image credit: Salvatore Ferragamo

 

By Nora Howe

Sponsored influencer posts typically see higher engagement than traditional social media ads, making influencers a crucial component of successful digital strategies.

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  1. Hermès to open leather workshop in Normandy
  2. Rémy Martin, artist Anish Kapoor unite for XO decanter collaboration
  3. Kering faces 14pc sales decline in first quarter
  4. Maserati taking expanded Grecale range on tour
  5. Luxury Unfiltered: In uncertain times, training is the ultimate luxury advantage
  6. David Yurman enlists NBA stars Carmelo Anthony, Jaylen Brown
  7. Post-renovation, Hermès reintroduces historic Vienna boutique
  8. Bon Appétit delivers inaugural Art & Design issue
  9. IWC Schaffhausen explores history of Ingenieur SL in new short film
  10. Vestiaire Collective calls out overconsumption with textile waste campaign
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Kering faces 14pc sales decline in first quarter
Maserati taking expanded Grecale range on tour
Hermès to open leather workshop in Normandy