Marketing
March 22, 2021
Ferragamo tapped creative influencers to promote its Viva ballet flat. Image credit: Salvatore Ferragamo
By Nora Howe
Sponsored influencer posts typically see higher engagement than traditional social media ads, making influencers a crucial component of successful digital strategies.
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","iv":"8cbe2c52a8c1a3092d6fea74e5b9c72a","s":"4d0148a39bad4e7c"}
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