Luxury Daily
The authority in luxury news.
Dec. 30, 2024
  1. The art of subtlety: ‘Solving’ the luxury market’s slump
  2. Veuve Clicquot talks Champagne etiquette in digital content
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Follow @LuxuryDaily for the latest in luxury news
  5. The RealReal opens retail location in Houston
  6. Cipriani Residences Miami launches home decor collection
  7. EssilorLuxottica, Prada Group renew licensing deal
  8. Luxury automakers topple fashion brands in search
  9. Maserati unleashes anniversary activations worldwide
  10. BMW sets record with funds raised for education at playoff event
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Influencers pave the way for successful digital branding

March 22, 2021

Ferragamo is tapping the clout of creative influencers to promote its new Viva ballet flat, itself a refreshed update from the 1979-born Vara shoe. Image credit: Salvatore Ferragamo Ferragamo tapped creative influencers to promote its Viva ballet flat. Image credit: Salvatore Ferragamo

 

By Nora Howe

Sponsored influencer posts typically see higher engagement than traditional social media ads, making influencers a crucial component of successful digital strategies.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. The art of subtlety: ‘Solving’ the luxury market’s slump
  2. Veuve Clicquot talks Champagne etiquette in digital content
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Follow @LuxuryDaily for the latest in luxury news
  5. The RealReal opens retail location in Houston
  6. Cipriani Residences Miami launches home decor collection
  7. EssilorLuxottica, Prada Group renew licensing deal
  8. Luxury automakers topple fashion brands in search
  9. Maserati unleashes anniversary activations worldwide
  10. BMW sets record with funds raised for education at playoff event
VIDEOS
More Videos

MORE IN Marketing
The art of subtlety: ‘Solving’ the luxury market’s slump
Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
‘Craftsmanship has a recruitment problem’: report
Luxury Unfiltered: Why feelings trump features in the new era of brand excellence
LVMH launches employee-led accessibility initiative
Luxury Unfiltered: How empathy can save the luxury industry



RECENT ARTICLES
Maserati unleashes anniversary activations worldwide
Veuve Clicquot talks Champagne etiquette in digital content
Follow @LuxuryDaily for the latest in luxury news

Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam