Columns
December 27, 2018
Liz Gottbrecht is vice president of marketing at influencer marketing platform Mavrck
{"ct":"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","iv":"1b20263a0487b0b432046ea8889a3b20","s":"fa251aabe29fba2d"}
Share your thoughts. Click here