Marketing
March 23, 2017
SERMO's index looks at luxury and lifestyle influencers from around the world
By Danny Parisi
Social media has become the overwhelmingly most popular platform for influencer marketing and has provided huge boosts for luxury brands, according to Sermo’s latest Global Influencer Index.
{"ct":"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","iv":"3243ec6a38eb47829aaeecb1f24afdaf","s":"aa64413e3a061c46"}
Share your thoughts. Click here