Marketing
September 24, 2018
Model Kendall Jenner is a top driver of branded content actions. Image credit: Estée Lauder
By Sarah Ramirez
More brands are turning to influencers to authentically connect them to new audiences as influencer engagement increases, with more room to grow.
{"ct":"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","iv":"42d395d942f047349b19a8a70f287a2f","s":"f092cf906cd397d4"}
Share your thoughts. Click here