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Dec. 22, 2024
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Marketing

Influencer marketing should take right tone during pandemic

April 6, 2020

"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence "What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence

 

By Dianna Dilworth

Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  4. The RealReal opens retail location in Houston
  5. Happy Holidays!
  6. BMW sets record with funds raised for education at playoff event
  7. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  8. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Desirability, operational efficiency key to luxury brand growth: Accenture
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