Marketing
April 6, 2020
"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence
By Dianna Dilworth
Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.
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","iv":"1dae708b8251dd66a954e331051fa463","s":"1beeb1a89624cccf"}
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