Marketing
April 6, 2020
"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence
By Dianna Dilworth
Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.
{"ct":"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","iv":"0f2d3ad8f1716c52f43474f3c7e2a113","s":"1a5a5cd651cfc3d6"}
Share your thoughts. Click here