Marketing
April 6, 2020
"What Covid-19 means for influencer marketing" report by Influencer Intelligence. Image courtesy of Influencer Intelligence
By Dianna Dilworth
Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone.
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","iv":"ad4f89f03ba08f0e4faf17cb299dbe8a","s":"739f6dfcfc4a527d"}
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