Marketing
February 15, 2019
Marketers are looking for more authentic influencers. Image source: Talkwalker
By Sarah Ramirez
Less than a third of brands and agencies have an official influencer program in place, despite the field’s rapid growth in recent years.
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","iv":"55ab42000d66a012f04ff5f9cf1d868a","s":"17785a04d3783f37"}
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