Marketing
February 15, 2019
Marketers are looking for more authentic influencers. Image source: Talkwalker
By Sarah Ramirez
Less than a third of brands and agencies have an official influencer program in place, despite the field’s rapid growth in recent years.
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","iv":"9927a18b4f24d81f5117959e6c766e47","s":"44c8d17f3d0f0794"}
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