Marketing
February 15, 2019
Marketers are looking for more authentic influencers. Image source: Talkwalker
By Sarah Ramirez
Less than a third of brands and agencies have an official influencer program in place, despite the field’s rapid growth in recent years.
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","iv":"2fdc49cee085c39d9d7d3b782efc7422","s":"3d714d13f8c3ff20"}
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