Research
January 27, 2016
Blogger Camille Charriere for Bergdorf Goodman
By Forrest Cardamenis
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor.
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","iv":"d0017f6013ecc3352424ca8888dd7b18","s":"d4dc614000e9ba05"}
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