Research
January 27, 2016
Blogger Camille Charriere for Bergdorf Goodman
By Forrest Cardamenis
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor.
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","iv":"f376fff50b8ce00fe1c7b1147c6ba4d2","s":"6f9c7baa851c0544"}
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