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Marketing

Influencer marketing adoption grows as brands seek Gens Y, Z

April 10, 2018

Brands are driving influencer marketing growth with bigger budgets. Image credit: MyTheresa

 

By Sarah Jones

NEW YORK – Seventy-eight percent of marketers working in fashion, luxury and beauty report leveraging influencer campaigns, marking a 13 percent increase in the past year.

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  1. Mood of global millionaires in the pandemic-era
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  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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