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June 29, 2025
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  7. Prada CEO to step down
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Marketing

Influencer marketing adoption grows as brands seek Gens Y, Z

April 10, 2018

Brands are driving influencer marketing growth with bigger budgets. Image credit: MyTheresa

 

By Sarah Jones

NEW YORK – Seventy-eight percent of marketers working in fashion, luxury and beauty report leveraging influencer campaigns, marking a 13 percent increase in the past year.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. Trussardi’s creative director leaves family business
  3. Alfa Romeo continues anniversary-year celebration
  4. Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore
  5. Bentley opens three showrooms in North America
  6. New retail space from Louis Vuitton featuring cafe, exhibition comes to Shanghai
  7. Prada CEO to step down
  8. LVMH averts luxury slowdown, revenues up 9pc in 2023
  9. Prada Group sees first quarter sales rise 16pc
  10. Fendi names soccer star Karim Benzema as sneaker ambassador
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