Marketing
April 10, 2018
Brands are driving influencer marketing growth with bigger budgets. Image credit: MyTheresa
By Sarah Jones
NEW YORK – Seventy-eight percent of marketers working in fashion, luxury and beauty report leveraging influencer campaigns, marking a 13 percent increase in the past year.
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","iv":"14225f2c1c95ad028be71e5e4a536990","s":"98755de52ea34ffd"}
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