Marketing
April 10, 2018
Brands are driving influencer marketing growth with bigger budgets. Image credit: MyTheresa
By Sarah Jones
NEW YORK – Seventy-eight percent of marketers working in fashion, luxury and beauty report leveraging influencer campaigns, marking a 13 percent increase in the past year.
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","iv":"cd5da34f4ca1b516fa56a4238dad830b","s":"4803d766eaa42c94"}
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