Research
April 30, 2020
Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish
By Dianna Dilworth
Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
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