Research
April 30, 2020
Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish
By Dianna Dilworth
Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
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