Research
April 30, 2020
Influential musician Billie Eilish in Chanel at the Oscars. Image credit: Billie Eilish
By Dianna Dilworth
Investments in influencer marketing programs have grown 10-30 percent in early 2020, and these numbers may continue to rise as stores are closed and brands look for new ways to maintain sales during the global lockdown.
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