Marketing
July 28, 2023
La Redoute is one of the leading French online retailers in fashion and homeware. Image credit: Galeries Lafayette
By Zach James
Gathering industry perspectives, cloud technology platform Launchmetrics is exploring how internet creators are proving powerful in marketing efforts.
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","iv":"323ada56a0fc856c13e614d59954b59c","s":"dc446c8ad28c2e44"}
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