Marketing
October 19, 2021
Engagement can reveal more about an influencer than total followers. Image credit: ListenFirst Media
By Sarah Ramirez
Marketers working with influencers should have a strong understanding of their social media content to maximize campaign performance.
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jQZRGniCWVflx7HoJZQQ1ZWVXWspWZvfFoHMBZyjfKi5FK\/d\/J1Qia0Op7d2TQ0OshyS5gBU\/IhOwE5JOvwYnSa8IB7JyoywEHp6xn2HRTqODFTyIDxUF7tWxDhFSUGshI3NYvpf2cYE+epcT0WdpXWELZctHtDDe3f9MeeP\/KcKYgnQk0fGDhcI7pBmgPKOQY\/i2EfQl6M9eDXmP6SzHPQr7kJ1avN6mT8iLJhZUlcc8uJ5Q1IV5Yv9bLCpQcyP8fq5pwnXL8U8dO5+LvbMM\/LuLY+k5ySJJeMYG7d6HITqV+Alu0dv5Y7iMKf3IMfq4Ko\/CT4BfdDkRIopAkZKS+DWIOMZ+TKdtFPfj6otEBq8ENEl75ELxUE2LbEpyzLX1oapb9QmBxDHrStvw5Yj3kr4ENBegRKLrPpH\/rJHK8\/BZjSmudbvaeR2f\/AXWes\/SgohQ5c1trmph4RQXG8cA4eo6\/0FYaiD\/yIJXTEEOlMXeQLtoSBfeKI0HOLxcRNnMw5xejMOgIUAyypw\/1n2Ji+1L4\/491PWtT9fT8QlejfzR48KTt8syimqUwAaHBIbXMPCg4L7LnGeaJRHQimuCmevTQ80+r9dX8hWXXW1f2vEzM3VrqjxGy\/8ia6drbPof6\/6gVo3hDZFvVyf3mKi7xmHBmt2l2JwQ+KxHg\/cofHtjokWvERP7xkyH3yHSfD04pGn28P\/me4smZWnOE4KBSF273MHF7mLPjGiuZij26WxVebw2r9u5We+yA29s9oPOMtmsptVdy6qaSbhRlSkj93\/ju7EQSIsdRjmTA1vZvnRekkY2zx06Usm4wjxJOXOgRWxWH3j3EeMO6MUMndhLRsvIFMVAfQL2qxrRMboKaWB1nxdSSkAn5oyDGWD39fyBDEpYN9N9p2Vk0TRpF7N0Ldn8ntjvYddmkWtpbuSiCHa5WSzOxPA\/RPMEUbHIgh1E3mdI4oPxmt3BX94aDxDbrMzIes\/8ZwQuBy2Dj3oRnPCbl+AFrh+9fw7wXpJKekMDeUvoaHRZ+6SMh2d+wuJz7djxBB5DJL5DEVRn2bsTOf9elmtGquryZkptcx3BWafZmKwYzU3NuF4udVFZh66fjeb3niszZCEYRzWoIOZMOvDDDSeSiJTL7nHpBsJPmOOjGbBh006NnS0PCRLaksyesY+it3YWMJo\/BZ8N5I2qz2Xcl\/6RlBfFMmxjNMuB7ehhxc6pJo92BSLTlu3Izivfg8cdwuuYnrurxXHIeOIb+ZezpwnxDlJJB0kalFkeMELvDNeZH9TwwUCEIDKebwExPSaFqecndcBaS0i5Rtk89hytClt8RPJB9\/gS124EkW2vPUQY2r1HFAiwbER24pxNqo7CG9XTgDlt8ECIsK9rodtE6kTdpT1Dt\/KyR2NW00tAk8Tz5vaI5LgpA\/JoL9kH\/4wxdU4iR+QeRakJHA\/jWtg6W47hke1gmX49DnJke41MiIH2tCOd6z7qP6WnRtreXB0mPq\/V3ol+ggHzGUzExPQXZupZKVCUdhW7vGK81J0oGkejTo\/RLZnf7zKt4\/UFnlAhySnN7KsOqXwM5ZNXBr459iMvyHf6z8JRMSdubQRJNLiUVTpjOF18vmrhIfLc24Nym+O1N6viiGX28EexslIufLK4g0GF3RmmWNzvfygkwM64i\/mzS4MC1X8VrOh4lFqaxIncH2JFJ0L+G3CUr1q+hTJcyJibXOhzt1l6tdsB5EqdIfVlZXFntgJg\/fTllxMpbhwcf3\/BT7nzd8NKb8tGjplHbyIA2\/mb+XQokxwb0tyCzqW\/taWRa0Oc8purkDZsy0bGiQzNNZnP6mQVbbOEX4X1N4Irmxtoma5PajwWpgGhjhB4qJewzr7LE2285jmyESjtGTu9vb2cG9q5rOXupXRffGOAf2p8iLKXg8Yad3sww4Nm4dfAQpM2xz9pElhmUOKxpYubHL2SPjKox6s5stx0U2IjCYXukkmo5Vmg8A6NEawS2AoQJKgdSimvYXn861Yj0tQuK8ioXtxr3qD9YzbNKJCPBgqE0xmCtLV2c\/0o1RiSRqUxJnEj\/famm5Ae0rvFjC\/ItDeWzI\/3uzCGG5froVbb8lvU8Dyh7+RBTKPPLgJuh52IGnWmatZmvaltp7gZch08t+B4TyoWHGX3O7VgiVyjfNzveSt2kzn8mOTpfl9BVuzuS7jQmQyT+Hp\/fsSdadkpL00GlhzNtZPT9RZeO9hFjn8iPVAHXXojwCtC\/oy6XNu7PWEEyhxh3264Kr\/Tf1fCBwm5LtpX8wvDOyryylI4cV9dsibjTGuM79O8i3E9uxTRflxmN6rLTn2v43i3NIDk41mr+N2msTPbN16jYFB+SRzOui7gkRNydR6X+Aj096YxW6VILg+QfIKx8ucZUkXqz3MXAIiVrw6ahnKFeCkOB3Td2Js\/Yoj3DhpZQK64+fzPsnfMUHq9tRCtbNUu+XannTxVvvdHDmkYfb6+uZCo1BqXVZ9KTHthGD\/NXSKCfBmnw1Qhfq12CGbYcmaVzD4TEUteRuaAe4FB56bgztgZMK6mKsDt9NZKRgtIEhvljeS0ipyTgCWYg+bL+EUfOm5akh1NTtSPQlQFxDCLbAhSO5BBnOLQ0MMa8h272FVufDeFYVG1GgR6pt6blqBO6CqrF9hw6Ouj0kba9+4S4h7RpG5rVi2U+5cwYlivto+z34HVJbQtBMhlI4+\/SNqUNLWxBc9L2n8RoJf1k3D2ecPJ1cAemoJDvKD4N0YLPoYH+cmEQ2F\/Dku0YCyu9tmCQk4aBq0+j66UElp6bEqvBWWGx4UxlCKDbDrCVVdCTclm4hO4Gzls9qQc4oyXNYiIljl2YL8SNgIujgEk1Lb\/LimMr\/4XmN5BayMhVxWphSfTm6QUU1jraEyNAGa5wfeoNVDM4rzjOwRRdrJLHd4izpYiZhJlFtSfiMBUFz\/eFiK0LZJGywbNZnysDqBoJMa6q9c3Qy++SldJmZ4XJVlAFgiwf0JwExgdpkddlxMPpCytVhYL1MTZqzyVnbgZV7l7N+KfCu3g6aIkH5NTUmuJ4cibvajolDOPQuzOWwvU9j6B+VZ+A180Jt0RkSTzK\/gY3oJVPHPY49Py6qN1io\/e0HM2X8rN5f\/C+9y8nF1wa1Cd+UFSqVxdc9vvfpzQ\/oWuyCwdD+krxEL1SyCCEv9iB\/RMiJGKkMWZAAw8rahY\/BQBJs9NgRJJV8XLe2deUISLF2CNoOc\/Qiip1fmSrcQOIYOSOfpA+OibiZqZIadToNTaiLXVJ3n4O\/V60bx35qm4yBsF88mfgGbww4BGtMzylMNU2hVlvYZcbANgxtliOBSdPX3wa2Iubmorq41bQApUABxZ3m6sWDWYTpv8mNliMtDJpS1gCjG\/+FZ+KcK0L0Wy1vNqmKJDZtExWZXlVKWWjo5dIDR9f8BbKW93VZz6dOV9v32K4qozOOD76+4PSgksUWPagdp4FdiVYoBaqbJ9iXw6K8eSyNihVCdyspvmCS86y7pnNY1GU1yMQkJMPZ+Ce26vgZE5","iv":"9eeb90679e3911966b6755f088cd5a7d","s":"db16f60e7d46e9a1"}
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