Marketing
October 19, 2021
Engagement can reveal more about an influencer than total followers. Image credit: ListenFirst Media
By Sarah Ramirez
Marketers working with influencers should have a strong understanding of their social media content to maximize campaign performance.
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","iv":"b2b8bd23b47bc792ef2c340766d4f60e","s":"6f4bda9b454d3aba"}
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