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Dec. 23, 2024
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Marketing

Long-term trends key for measuring influencer ROI

October 19, 2021

Engagement can reveal more about an influencer than total followers. Image credit: ListenFirst Media

 

By Sarah Ramirez

Marketers working with influencers should have a strong understanding of their social media content to maximize campaign performance.

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  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. What to look for when buying your first luxury watch
  7. Harry Winston emphasizes duality with new watch collection
  8. Luxury slowdown reached Richemont last quarter
  9. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  10. 2024: The challenge for luxury amid global and regulatory changes
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