Marketing
October 19, 2021
Engagement can reveal more about an influencer than total followers. Image credit: ListenFirst Media
By Sarah Ramirez
Marketers working with influencers should have a strong understanding of their social media content to maximize campaign performance.
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","iv":"2ce34040964f8ca65aed92cbcea5ba7d","s":"6092004afc14c72d"}
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