Research
February 25, 2020
India's growing middle class has become more trend and brand conscious with social media influence, thus fueling a desire for fashion apparel and accessories. Image credit: Fashionbi
By Dianna Dilworth
India will become an attractive target market for luxury marketers as the country’s middle class grows and disposable incomes rise among consumers that are ahead of the curve on digital adoption rates.
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","iv":"69402a827177064415eca8182b6c3b0f","s":"7543b5b830bf366e"}
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