Research
February 25, 2020
India's growing middle class has become more trend and brand conscious with social media influence, thus fueling a desire for fashion apparel and accessories. Image credit: Fashionbi
By Dianna Dilworth
India will become an attractive target market for luxury marketers as the country’s middle class grows and disposable incomes rise among consumers that are ahead of the curve on digital adoption rates.
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","iv":"a3170df9f4b429f62f2e74c9cb2233bd","s":"d125f1a6ba999135"}
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