Retail
April 23, 2021
Gucci’s Fake/Not Collection poked fun at counterfeiters. Image credit: Gucci
By Nora Howe
Now that ecommerce marketplaces and social media platforms are critical sources for goods and services, brands must protect themselves and their consumers from online fraudulent behavior.
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","iv":"564f14d3dd58dc1bd256b1d52dbb06ee","s":"cc863876dd0d57ad"}
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