Retail
April 23, 2021
Gucci’s Fake/Not Collection poked fun at counterfeiters. Image credit: Gucci
By Nora Howe
Now that ecommerce marketplaces and social media platforms are critical sources for goods and services, brands must protect themselves and their consumers from online fraudulent behavior.
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pTtDym3EItWkE2LVPlBwNBqskRyQBsVzYIQfYMlkX2EJRTYR8zq12JigpSrnutXLi2NLK31u+vLjxERybFyJ9fwKXhfa+ixuCmr8LR9\/EXVETqvvj7bUdNcMMS7SMpxu0v6gI0Hi2UYDNB9lCZkVoS0cd31rRa4t4IJ0gg\/Y74+o3NLNFCBU9gl38RJQnFtZfikez+sQruGYrJG04dYVHtvCZnK3\/erwzr6kEZhqd1Wfl6Rzp+Z+NzunKnsuhwch1HR5cJPXGKQ1AdqPmU3uk2C33otw+oweUYJtjUJJz+ZJKnQD8BIbL8pL6tiOyCM8nAibxahl4avSjURd3tbqjieyuAkifr40ISS63Oc0RuYNrlR4j1b+CEbXkla7bGmOYqgMYmLf91556GLjaVI004D5v4F9PyRt4MTzFdCIdaMJ2QX92KRjd92pNBsy3fJzYdmiMgJj3AZuqyLAsXHo\/RAGXyA7lZYDfmUcU90U44vWb857v0lOfyyWtsViFXmoeFDXNUhiNAKoLMAeLjGO0GmFohYq4hvC6Nd3b7KezdlNkZbVIjVBCDpiLf7dZkCKS7dqtwSKpiOACXNLHWybz0l8SQWH4dCc5negnv693mletl3JM+6VipnS+\/9brlv1Tp3hxnHp1nzOcTQT3C4xJh2LavIOwro13ERBoc2z14jwKPrmBiFRAYhtg4KasHBdxcdTnCi8lMDcsUjHih0PTqkE\/H5VsSv6Ue8c\/z5bpCgvdYQ7Nrj21EuaZ7CuQPP+NUFyP185YJxPsL1l4Ee2SPi\/bQUC\/MtsviJ4qddOSWUdb0MxPOuzrVp9yBFRbxT890ewPuQZCUGxakEJ0jColXg7yXq4+AN5LVxZ9Iljosjxa+bRCy9knt5o+T9zAxJvBJ4V8UDuwoE8C3vreH2GZcLdS6NzBbebCDeawIUlKcnjSbTWWoIYISbHiwelXVbVMtkfOmEggojdB9rJthXIFgC108k4juTtNnNtDJbSjbjik3F+Idnq7XghIWodvMgwb+0N9Wx2MkoU\/9VEhSXBTrSjY4rRZJQBSOjk0aa\/Jb17\/lFCMe9O+M+yjkyhceZzINmeXr5sQIt3jQoQPmd3T6l64VwvX55rxQEgzkfPirPCBLCiVt2lOktjI\/+tPM6Xhsi1DGcGFJqMRpxER14aTgOmqQAr7253PVs7I2oiz0CkdwuErP8BUcADIASl+L4gy+z64S98g3YfCcJW3axVM6k8To2s2ENF00yPyw7Lj2ZtnLoBYff5CcV2Mq7FPGWTbQ8gM2e\/vLr72TBcPOawLVZGnWqCuk6qTKdqJZnzeF+TsbjqH4vsBMmX\/1a\/oHlKvMazKRx6sEvA6UQ9KkR3aUQvsMAtbM+swNB7\/jAlyha+e1Q6dXI0ZLbs\/cQPlykPC+EPpvxmxJr+1lo\/j5UGiSdflnz+dohiVdOuwj+bkXSjx75GYdPX0y5JzkyKz58fWAmLG7IVpL1sIkteeDeUf7H7GSz+uXFTnmw7P2nE5x6f0ANePL13\/eyWOMIhLVvyrAqO4+VSFG1ucsuC\/cJqVwGsp7EnjrDwCq5TvPypcbhiLJf53cFXheRpDWzDQZwxqeWz6G0hx0k112m+vsoDQe1Fdpu2E23nXZiaMdmyY13de5OzRZK2nuasd0x9HKKhSdV0lWrYxb+HXbFdsw+UZ4A\/6Gy2h55bwvquxQ3qAdfeWkPxcxkmsiCEcAvBA2qPcfNpw75tAhHSy97eiXc1F6qjONteRNkS2p\/tR+zo4DPc9ejkMYuIyM6pjzEADrqe9TLQkTMxNEKfum9RbSWZUtRGJyn2lxbRwQqdmm0oRD+BdPNDf0dKO0DCy9+oGI5T9pBxBa5Fp1DF8OYQAUWzfWI5UYj\/aDbo619hM+R4nWqEKSMyxsHPiFSZ6DEwiG\/gdFQlrgstMxv6PCrYITB3xg2XVCzEVEv8v2jIxKZzY9LwHKnKefM088WkqQJca2yncQmUvxYrd9VsOik\/XD772WJxyvQwbi6pNJ4NGue0+vBGDpDwt6RVPyglDzbRbKsvKqt9h7a+LIrswOtjcnCDu0Wvld3gyOiTndHNNtp9HHil8efxaFbv63JnRRvl17DQnLnTMi3RtRZA28YmJHH3hQtAiuC0BdOBtyWIEHJVJp7clYYw8\/TWBlNayLRc2iRfPiOhpYEo4nsA7p4zRIZUykPvlvglHdXldTEPLQfjreoEy8vfNIz0Abg+qnnvx+enVQGgVFHce8wuzYNyjzBbdpOIjYFRcirjluarFrIpC0UwLv+ZcrWQ6EnIP\/QV\/z8MJTDytUVIEOM2sY2JTLxoyW9bpFvs+RsU5xthl+\/cnLVp0Oh9wa5Iu+BDwrmF0gAEK6jItEroz4LmWt+Y8AzgcCwty81um48ETGaixxCYXYJshXhsW+R7qIl1Laq+Illlk2CUq7yld5yinVVKO3rli9wMfA9uYpu134ucqVbQRmSr0HssDw1YIprmROfQ08Tz6FtGHU1FtGMkPCGD45\/7coPaOY\/JrQXHw1tA2XWUcFxXQaVy6Uo1CvYXSRZkyzRN7LGSCzNetOGTKK53B8GxvyZL7oWRccbBdGyvUd3iqYAeFiLYWxL65ETBQbPV11Txjpa40L+7i+kR4g68oH60\/W4tcjE1EvwJzrVxSbsLTjc1HwLsXrfs50SJrdxuB65HIeSADF2mLMuUYLgA25dIUySHqGHEmuc9psFA3FIZEaMfXhj0ohTSaL3pc+WY7+el8mv9nbs6e9jTT1ybB6V42Yzd4PEQPcuCFYbQZ9syuK3YCJ67npIJQD4RMtKw6DgJRwlIixCnUqvd6bPot6Xh6Q1oIjuvopVgvXeRlZ9P2+MtaO7np7YbMTWQ4Fy0sg2y9A9qhkp29ezC8si4ccJ1aPAciEv5h3RceDjwngbtdQPxbNqAIaVFsIoqfrzYQumb4AaLExZAosU7AG6IQ0Jqwwrz+mNza+blIZ6MLf6IPxRxGf6jFDjP7wnrTEDuo95mtB33T9nvSCTLwbNBff0cbgnLe\/Z7kYtwJTTRp6gAhGPSdmeFSAYi9qvo2ZyJiPbdSdOUzlcQVPJfPOOIUgnF54+4cEfs2T4rNZ22S\/FtVlAxNGeolAVjvNIfkDua6ntvHPMFXQl7Slrt3T0qLu\/K6w8TMqDrC2\/eFxQvGHmtxYws22TVa61R1uVyC7SP4WhTAhMf61Teqms2v7H81xVCwgeXoXuU\/5l1DKtBT93VLyy4MaA2dKQSOn7TaOdfNPf38dMhdS7oZzQ2ZO1ptldLnW5UisuKi4nOg\/2E0YCRumtnBr+cmFK6mRHGMeBekav0k1WYSjZRALjbjhTAgTvxftuFQ7fXcV0D7ecZc9EJYc3r43PscT7lzM3MX+QEgTWRPJxGL9Iv5BePVfjNNySja+r7b5EXFxvFSIzGhs0rit8Gj9AelxGTlwTM1CGZ4NtH6t4038RvUb3Xpr+xZCbIApCOJlBm6+OuMBr1\/QcMXk3dXBMFL+Pj02Y4+dEfd6a697NIwqRYNL\/Bp7BThsi\/6Xvd205tqC9dxuTgNN\/pSpYoRBYoJf\/EBSJQ6GAidMoU71E0H+RUP1Jv6MtwbPS+jXgXZfEGg2nF9TVX\/Q+4dg0fIVRqqJKdhnbePZ4K+\/zG0SMWQjww\/Ou0VwMjgFh4Kc2j\/7PcYvj7EagV6u\/y7GsrVMOmx1nwxwqRaX2OR+Rvp+XaZYcQgqMOkLTFJk3VEuyoEm3Dco2b01sb0SsGWn9PUSzddEQSWE43oCDoGuKRhMZ2pslY6QRv1tku5\/AwW+eiZrYsuPUK9ngBIZhTFuVXrzQFze4kcbN6TmZhwNg5mVbIvlgsQd2WrB1VWXIMvCcqdgxoMnfajvAuePN5rPAb1hoPkKhei6bQeq8xYgjDhLV0pAIp7vI+1ZxTrACYZZQckbkmo5tbQfzIhAOV0YxH\/JJ8YrxAc6fX1Y6j3XeCuFCeJ9KDzCWI9JdmSpbmM5VyAcSNFWUNIwGAGTFch7TD3XbshCbvwYsKZY3LqvspiHFerTBLy71ChV4P3htqO30VsoTd6dGmt6AMH6qghREVcur03PP1e0NSahXO8VnS0+z8D5FgNLJ2DuzlRpXKeEP4WCa\/sLwYQp2qQLwxXaO2OjtAa0oizMSphEgOVs\/DHPs77j+Yas5ztIvIiNeHGZyI6yHJRnhLu5l2vRTSHDxcoNhF+Dq3HGQCq+bL1LbxCd+TDC0G9LJMrgGNAgrTQEZidBvvdaewmCCu6vFNm8tcJqu9JAvAYqBqPxz0McttKOiRSPs7lavRUs\/78vhS4q3Mq5xjGaiQS1eQExAW6YFdP8+JiasH6tnmkBF6CVQ4Sh7muvo\/TTX5+Ig1CAAPJ2CriIj3aygJaO\/HGoSakBWKCgpFv\/KR7gsmj0n5JbJYBSH4WfEHXbUhW7FIhpOgwPq27iAgYCEj3ID3F1hi4RpXf\/Y0t3Le8OHflpsgUyepJR2jMFKR73XghbXWP6sBf+xTlnxK3IfKrAkFHlXiDKu605QaFMVxst0XMkRSPS\/2l+iO890Beo\/7lV274BPfdxmWK5G5BhCJ9jBNQU2rA\/7xeSXxmNCN\/8qhkiz1uvmu3nwcjldwe80o5wooPbQEJ1HZVcgfOBX5pjSU4ssBXp0Fgt3zrX8vHpDVaCvdxdK+aqPUO2BhNZDRBa9JcOqvmGCIXk7TUX40aprMLbuya0nLyx4CjXBd8Q70i7PLN\/8YAI1H\/SfxhLFBDNnZqZ\/P+CytKrTH77GljTXpCer2QDmuia6tzcnZzPBVoZdnL\/tfH0iAQYYOO1AYaegTLonPqlCXebd5Oo1IJU9nouHbDVlQjnYCAGMbBubhSlzl73tba7d\/VlzvQz1F2CTfsdsYg3zQphGTuqUIqT9sjHx7hZmabjz5NZus9QaJUPWIPOWopssYH1z\/zU8GUS2dpYEZ5EfzSrIRrAePsefPrdSrlmnK40eIVZYHMD8HA8hQmFsrKTceARie834tBrgdMZ3GhvhBw22izU0IKqTONw+hN+6janeCSMRJ2R5juPrl9eTOsZMDmFfp+ux1f\/zR2mx6ZAIYuiO8ZsWk255Ts2XVxoqGJzCQtB6JoENAXYFgI5loctDGEPSDLY8QQJgjnv\/Jqj8UHtgGx5U4UVXZctEUl\/WMa\/Cc9fRilAb6VK+GVQidP+6fo18iwgQEgS4L6DtKfnIFugl4xdqitzN+fiJ0wNVEUpbA7+fKn87QdKwRWGSbMOVqfDomkNpBQy9zx2gUKzq62VwaGKQJLYw6WqLbGi7k+EGClYI61FSstA4pB7s1M3fisexERTTdNXOGeWpN+IrfzMwGplcKdJSBwgYxpq2w4swavrzZDxgqII44T1T8w+NoxusmTiWSkkALDPZExRsTkfAvN1TlrJxf4tOyefOkkuk67t20WuOR9JIHBfFiT596Pzlpv+roGSAP0UhbIZkjkPTUm67u+LfkLqzWR666ykN9H8ai+czh5QSRXE\/AXUyUHpbRNipduUBE5\/6ZRMz\/rn7E4LFnrpQTvm9Rm0cjoFwXHcuRuWlPSV\/8qnKtwQ3gbC\/Xz1yKNntbVxNqsBeNX87iTRqfi5SMWo0pTfMqOg7oJChzCpML\/aLPmoNX1xFxZLltanAXPjOT9o6s9zMvsG3gNPPTiXboMpUk80VsZUamaTR48ZLaACjTxXSpBJrcELE9eegRYyMxo81DkouJMsZO5YuYAE5QM04KdIauSM0o6hfSnP\/T5UuvUEo7h6YsL5qzBVxAk+8KKsgOZyS7dVO92halrU7n61u0tZVYlvyR3IUlu4HKpKtL9CQbqpBbwIM39bZdemV\/hePiu91cf6HRbWLKVq7GNrSwxpbYZbF0of6IpJpHrggQ\/0TbOtcto+v97x8SRJkGL1YkCcc0WPJNv1u0jWMBGsayHrum7xok+wv3YLNjlyTroag7FQrZczpML+X4AvDvZtwqjVWCp4DhxjcOCIjoGlS\/ypogSGU1rqqH+bmAiFcjmUuvZvmnKoMiIN0ew0stGe1z904Bl+ot0v7Mmtbja1XEhyBT8ZDDj1SfohkyALShbCeowqdcjohdZvOZQIeltWM2lHinE4IDhMYwnH+g+m8xQNYCkarIOZdb7emv+mKBMvVuI6JQtaUnCtcMJVZLnZokOe\/qEwvsJxtatvGSjpP7JVY6Xu5bwessOlIv2FDcKsWyMUJA2w+FRn+8nGG+ufdyUzJISug1165s7FbnxVG7S+AWIcCq62H5p2XBIXbhaPvFiroBpXcRfUds2Q7sMqIGOVA7c1EKG86vTkCX3vmwcoPmm7+NC8aQuRqQwyYLopTKXSk6CDiV33p9mZxhIWBAgndmdhPvaVtHAHjNxb+6u8I2Z\/HYOuzg2129LNe8egirSJDrEp1s4UDPPIWTUoZGQEBDmLLzYUnsX6KEH8Gj0UjmvQ2e+7Gp4NkOOh63J0BpgYnu2Q6jIjNA0323Jvh4yBbPFxj5Ot3w+A\/jlsWWo9kJDaTdFSDRohJ+f3h9EBPDyFFCnH5hmwvOUBIkAm8LRI42PVWEoOep8\/VdiOuYBtfKH3P9Ui5jjLK4elx1f\/tdg93VJJ6INpzLFGMGvhMLW9UhvYxbt5fAs0dEVvbm0o\/ZEPPYtcmXrzRZaKA24dgeWrG5BkJ3zGT04SkbGJBgWIX22wXuQJZB0N6eSpYwPwrGJtF541JjzKmEeNX7CzWouhvEW8H\/6TlEI3DG+b30o+kcutX7L0OHltv05aDgr3oQD7hQFCpWRkcXK+AbY16eWoiy2CfrFTD5\/KPhKwGWaOPJ5w1nnWBZM11F6ObD3K0Hj8x1kiOirEarWOepVJ1uxajDAA1xUtgLkzh4Q8l\/0yMKk7iZQrQzagA6FNL2Ia9KbP8yWzedp+yO9Jl+1G8ODr3LcmjBxW1YOM85ahOwk5eRb5vQxUTyf\/60t95rZDGgFGR5NgimOl85AepsLSYv7Z2nQ+8ps+du6uT+CyG9rhOmGfJmngO3zAyW06c40kxHBnScKmIweHbdN5rDGFhBMSUg10d3DWc8CZ7Y9NhVbYo1IEcPclAZZqFe5qYCZoK037N6dyu5cHRsUB4f2+1JBFbT85WzNUy7vag6Hul2UYuK5MVpL\/76ZzxBOttphNkYnYo2VBrVnj+KXPm+pkIPfKuNyKXXtcGPuPAR5pq+BKGCruBF4BsKFQhInhx\/xs23W2H9g9C\/P+tfVPbYvCNtOKBisNBYeBgcPe\/ofw4H5\/uCOQUwvHaSGB6t46e0qhGww8akNEM1gB217c04n3M3PeasVzSegsGQrus+bpCP2EWeQFtlrJUUOujzFC8v98oKp7J2szKi51\/VpbSvlAbcQSX1gNSMdVHChJOkfHPNe\/3r2g2HMm+9iErPNgTGXhub2yTDtKIuSWsz9b+YFOB7xZ9zN65e3ypT060UscvysOAjznG127UHsJPbp7py47kYqfgHLA6\/t1pe74L+X+YgsOjCQ6OE2HgqHiM7ha0+zUVpNvAc4lsH2+yaPbE+wP\/wzseFt\/SxPXgvzo2wjuN0zf1QLrbRBY3vCP5yLcSBOvFWwKMrHS578kecnFq4fgO1HnviA6op0FUmOQHByWQxWFh5oxlzM7yih6kEWemejmBIqFoFhPgA59e3RoJul4wnRBdz8bWHuk6q9oZJfj8t\/s4l8mB3JKUQI1VHtva09KL1KpX0UuU0gAKWZNnd+V1WC25pmypTyWswLb5lDJoYMBL00+LuhHWOL+Ns\/3K2sIwAay7DJenQa+Q+YqIc13WfA8lLuaxHfdp4rcwdliwaTXoORwoKnxbeW2efgulITZCY0q\/eqmIvmF3kW+Pbd+\/WR7NiJjcZNxRUaGr7BASwPqnRPs0C07f23djBUUS5sXd+Vz9w1UBSduA3OM0WsMbcz7Z50wM0TL2cgBf2ttbgYPtQ3YBK\/kaPYWDlv\/9hZ3eTqkJr5x120CBAnp+L8t7QmvVca1708DkwzghI\/pfUjg2VJXfjS2VvMAlqJnm3ahUFAPj0gtpBeuY8LJSlw8dbnCh1mwhgxS28l6sI03Kx2N7fWKg3N85Mt","iv":"95cd3cf4b6c9577ed3a81667bcb76af4","s":"09df8222d996e68c"}
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