Fragrance and personal care
March 26, 2019
The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder
By Sarah Jones
One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.
{"ct":"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","iv":"2e4a7eb21888a830124e0fd1408e0224","s":"4c5f350f93a290fb"}
Share your thoughts. Click here