Fragrance and personal care
March 26, 2019
The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder
By Sarah Jones
One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.
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","iv":"40d4613d1b50aa29d0d87c3b1ee06cb0","s":"d1be5e3e7d29cd10"}
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