Fragrance and personal care
March 26, 2019
The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder
By Sarah Jones
One of the main factors affecting beauty consumers’ purchase decisions is diversity, with new research finding the majority of buyers prefer advertising that features models of varying ethnicities and body types.
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","iv":"87b6992df58447c1a54e7ffbac21a30a","s":"f129ff62b20980e4"}
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