Luxury Daily
The authority in luxury news.
Dec. 28, 2024
  1. Luxury Unfiltered: When brands fall spectacularly short on client service
  2. Tokyo now home to first standalone Aman residences
  3. 2024: The challenge for luxury amid global and regulatory changes
  4. Edutainment leads metaverse strategy at Max Mara
  5. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Happy Holidays!
  8. 'Clash de Cartier' campaign explores dichotomy of dressing
  9. Saks welcomes holiday season in ‘Gifts of Delight’
  10. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

In this together: Why fierce luxury competitors sometimes end up working together

May 10, 2021

You are not alone — on lobbying, climate change, and online sales — and your brand might end up working with its fiercest competitors. Image courtesy of LVMH You are not alone — on lobbying, climate change, and online sales — and your brand might end up working with its fiercest competitors. Image courtesy of LVMH

 

By a Luxury Daily columnist

By Erwan Rambourg

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: When brands fall spectacularly short on client service
  2. Tokyo now home to first standalone Aman residences
  3. 2024: The challenge for luxury amid global and regulatory changes
  4. Edutainment leads metaverse strategy at Max Mara
  5. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Happy Holidays!
  8. 'Clash de Cartier' campaign explores dichotomy of dressing
  9. Saks welcomes holiday season in ‘Gifts of Delight’
  10. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
‘Craftsmanship has a recruitment problem’: report
Luxury Unfiltered: When brands fall spectacularly short on client service
LVMH launches employee-led accessibility initiative
Luxury Unfiltered: How empathy can save the luxury industry
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman