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Events/Causes

In Shanghai, Watches and Wonders strengthens connection with next-gen collectors

September 9, 2024

This year, 70 percent of tickets to the satellite event's public days were sold to visitors under the age of 35, signaling the sector's growing appeal amongst younger populations. Image courtesy of Watches and Wonders Shanghai Of all ticket purchases for Watches and Wonders Shanghai's public event days, 70 percent were sold to visitors under the age of 35. Image credit: Watches and Wonders

 

By Amirah Keaton

Held from Aug. 28 to Sept. 1, 2024, one high-profile watchmaking event is blending programs geared toward luxury industry professionals and VIPs with presentations that cater to a broader audience.

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