Travel and hospitality
October 9, 2023
The campaign showcases hotels from across the brand’s portfolio, spanning Nashville to Tokyo and beyond. Image credit: IHG
By Zach James
Hospitality group InterContinental Hotels Group’s (IHG) Hotel Indigo recently discovered that 73 percent of respondents feel it is important for the hotel they stay in while traveling to be connected to the local neighborhood — the stat has sparked a new campaign.
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","iv":"5d0576d0d75b2a2c4e71000364a39efe","s":"3a33488722472d88"}
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