Travel and hospitality
October 9, 2023
The campaign showcases hotels from across the brand’s portfolio, spanning Nashville to Tokyo and beyond. Image credit: IHG
By Zach James
Hospitality group InterContinental Hotels Group’s (IHG) Hotel Indigo recently discovered that 73 percent of respondents feel it is important for the hotel they stay in while traveling to be connected to the local neighborhood — the stat has sparked a new campaign.
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","iv":"002253a43e7f926cb92359da039b8f5a","s":"b93f78aa13342c6e"}
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