Research
April 6, 2020
Getting the work done: In-house teams playing key roles. Source: ANA creative messaging survey as marketers adjust to COVID-19 environment
By Luxury Daily News Service
A new survey from the Association of National Advertisers has found that 90 percent of respondents have adjusted their creative marketing messaging since mid-March when the World Health Organization declared the COVID-19 coronavirus as a pandemic.
{"ct":"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","iv":"0e2f4792c03f6d0afb4026ded6f8b5d1","s":"6f685bd97923f995"}
Share your thoughts. Click here