Research
April 6, 2020
Getting the work done: In-house teams playing key roles. Source: ANA creative messaging survey as marketers adjust to COVID-19 environment
By Luxury Daily News Service
A new survey from the Association of National Advertisers has found that 90 percent of respondents have adjusted their creative marketing messaging since mid-March when the World Health Organization declared the COVID-19 coronavirus as a pandemic.
{"ct":"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","iv":"dd67807a7b633742fb94e7502a543c03","s":"49a3a48a7cfa616b"}
Share your thoughts. Click here