As the significant growth of mobile applications grows, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spending, brands and marketers are expected to increase their spend over the next few years.
However, it is important to keep in mind that not all in-app ads are created equal. While the functionality of in-app ads is growing, some marketers continue to underwhelm and even annoy consumers with ads that lack relevancy, are disruptive and do not deliver on their promises.
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","iv":"7755d27d72d0c6430fb7bdca4224ff7d","s":"29bee867c8aeeb74"}