As the significant growth of mobile applications grows, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spending, brands and marketers are expected to increase their spend over the next few years.
However, it is important to keep in mind that not all in-app ads are created equal. While the functionality of in-app ads is growing, some marketers continue to underwhelm and even annoy consumers with ads that lack relevancy, are disruptive and do not deliver on their promises.
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","iv":"ee56edfb76901bc27125b98f94a9ca5d","s":"ca79cbbe061a6256"}