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Mobile

In-app ad spend to reach $7B by 2015: study

July 6, 2012

 

By Lauren Johnson

Fueled by rich media and interactive advertising units, in-application mobile advertising spend is expected to grow quickly, according to a new report from Juniper Research.

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
  2. Luxury consumers trending toward goodness in purchases, values
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. How luxury is the millennial’s unlikely weapon to fight social inequality
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  9. What to look for when buying your first luxury watch
  10. Saint Laurent Paris rebranding effort to settle over time
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