Retail
August 13, 2018
Identifying shoppers is becoming much more important. Image credit: Neiman Marcus
By Brielle Jaekel
As mass-market brands begin to adopt consumer identity technology more so now than ever, it will become imperative for luxury brands to jump ahead on the trend.
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wVBDPrs+Ad5euBYzXTnZrV2byrSUgQjDs5ATLXOFyYt\/uH6t6gNCTqqGI6IMY92+CQTI3Da0tryeJykl6jhBrc8Sj\/NYuQhoPxS6whkCdH4IuRcLzCWLEIKfDChKJHhEUMW6MnCiQVZ3FE+1JDVgSXvyzGyCnATEmRxmBIrmwzGWONrzJShX1fH0GA1GHhwvlX6leBCmpPtt5t5XaKKBgTaRiZBnlUfM51sN0DgrI6MZ2Q+CnDH5QWo7O\/ewc7dzePQxDFX8mVNT617JnkMGJSEWY5VE4wF70eh22PU2PvQrj7ySBEjbd1tvEFSNgG3j1MzNjdvat7TZPWgISXcrISb+LX+FGUZtdmjnBx0ZBOCcm7Jhz12Ii8BhYXDGmjBPVQeAGkDv\/kcRTCRO8YlQufLZL+DrSKB+h+RudG\/UaPt0g3XKmIJdQ+V5jHr80o7YtaARxw977tqSi7kUXs9bMgqSKWgJkKrMP30ZwqFVdvXn+MFfxtEiPxdC\/EPrZXV5oMveci2G3C53Bwhf0cyzBfyAlKv3PNL7XQKJWoqADdfGfom0Js\/pRAxtCyHT9sFZ\/LZhsOlEw1TU1jZqsiQzJQ+s4a6JGLwJo8M+Z7c4gUUE37XiEjYc2XtyXadeBaiTKAP4syOq7V3TWxqzUnEhUOLFWchFqzlJYtShcuVnk0i0zbkfQQDang0s6obuIy\/eqUs0hNR8VfJY2oQj3\/88YF0Qy3jiJp3tMfrgZtkxpbrFlV86hcrtU8GIdlMJVKuFl01hw+bHXXtqzPtPNENsmDTQDGfn+HIoGUTHgjIDwMl7oktxXFa5EZgMgV7WNmB9kLfCMUppmFjwSb31bfjcStRnOEnEs7JVPX9QqJ88QAFnn0gU+awT4KEVHfJWzrP2QNfC2eaKsOREVfT9if8cMtFXfV\/X6olO2gNPo4APeBqB2aW2ryufzUIQ5l6YefyJdEGGOOpEXJ18vLagqBKYnOhP6WxYAAxdrWb8wx55JAdpiQhUP2gC8PZVN5kk3\/mPp03GN9UiSK2ZZMNKxT4OVzgT0LexVFh2NcyazK7GXml3ZLE6EPefbXgz5PD\/xmQcrROMT0zQICxU2cQNIscY\/hLfKKiymBk2KKz6bEaZyHzGsn9oakWOlTfrX7mqqxKW52BsjYjCGPCt0v39DiOOZse18vrsCKF4e1AZ4o8oGwBaR9nonL3AaGK4qf4o\/5AX5pNvKRO4bkha4z6fSwPJHQOVaE7DaSWemeqQsYlAHPRTCKWq8qCgmIsk7in+wn3FhKATzmf8WgqGYfO9lHidExvbTBO7lsAIaFV9C5rWYc1bCojvA8guJknwPbqZHn6y8spS9nVvcysuT1Vot4lrhepNkQ\/SyFeNDiqQeiT5IL1jsrZdhwjw6I8pyNxl4QoO1TbTiyTWBvkjMXNnMXdg19zm+AHWJRh6RRRV57KjIFp2iTT\/rsdJ78cHKHsnzVSuOfZYyIklf5oPJjJpP7YCJFmiuyfbIIq6SopfzZUpdEFY\/ND\/5mVpiKF8uAothWE+RxEociVRQ6+z5Rh66EMS3jCPA2\/jdKpgLtuoKruDt9hH0cr5aA4pSbFuv1lE29A7x7VRjQmXvfyWzTep5lNKMRbNei8HIEd45UTM8LZemBZaWecSNCqp4MgBDYqe8OzgeG2KkN0zVcX9koR3YrCGUhIRyy3irCgtDQdloekeP9gJWrsB1T3xVmAwbWf4J+qSpBbjilcCEtSs2\/1cG0Zx2Je5kkEJUpYGvQkZ6L88WAummc\/NjA1GG7SqZDsuK5ZWy+aTNe49v5oGPC7bBYiRIhSxeb+vNeZ0puL7lqnvNKfAW0IBVPsbsjbTNPdXPEZbrhltADmqnP3mLEQYJWKU3OVvkmFNhldcL5xBO2WwIkYXow\/w2lBgVnNTNw\/T8GUzxAPCMMprmp2dIyikUcsrVk0kpe2LK9r6FWcLGyzW0QwXqaqdXtb3qwbuH7kM3rcT0PuxG9HkaGXZXTZGuAzh7eu+Do6pZKmLh1arVwTHa0VaK4ZA\/Zb6XqLwovykB3L2L2kZNrwDNEMfAtxdkTze4bMZoN69VOnvJZHAuC2BfeFOe0jkdyQc4moxwIbJ65xU2+Xmr7fGpZ9izp1EazKId416pWZ0Bx64xqol0AqBAA2wHuNXBhbDXeRJ2rB\/MzWwaGovzcB\/mY6Ni96OF+Tz8Rq9o1yBmXNyusk8\/LiLi2GmidfXyKIEbeGj+kE+7qPhiSecSyfi9STWBBCM1wB3\/ib\/UJRrkninpDgxOoXg0wUeqA+VGRQjkfwgw3wmfjYh\/9QDcrvPxD4Ne1VMFKdMZguw==","iv":"f07d22aeeed55b11296da4b248abf019","s":"3e58c8556e7cd9cc"}
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