Retail
August 13, 2018
Identifying shoppers is becoming much more important. Image credit: Neiman Marcus
By Brielle Jaekel
As mass-market brands begin to adopt consumer identity technology more so now than ever, it will become imperative for luxury brands to jump ahead on the trend.
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","iv":"8a4e5a5718cfe57750aeab9095b0d2c6","s":"fe6b433e5ee9c04a"}
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