Retail
August 13, 2018
Identifying shoppers is becoming much more important. Image credit: Neiman Marcus
By Brielle Jaekel
As mass-market brands begin to adopt consumer identity technology more so now than ever, it will become imperative for luxury brands to jump ahead on the trend.
{"ct":"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","iv":"5d4f5afdf6d314f9bb4a0544533937cc","s":"3586e38e7421a84b"}
Share your thoughts. Click here