Mobile
May 12, 2016
Cognitive capabilities are entering the mobile mainstream
By Staff reports
NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum May 10 said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.
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","iv":"2e635adf8c8fe638242ada7f60e13ec7","s":"51483f3add83a0b9"}
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