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Mobile

IBM exec: Cognitive capabilities can identify consumer patterns, drive sales

May 12, 2016

AI and chatbots are bringing cognitive capabilities to the mainstream Cognitive capabilities are entering the mobile mainstream

 

By Staff reports

NEW YORK – An IBM executive at the MMA Mobile Marketing Leadership Forum May 10 said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers’ shopping predilections.

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
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  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. How luxury is the millennial’s unlikely weapon to fight social inequality
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  8. What to look for when buying your first luxury watch
  9. Saint Laurent Paris rebranding effort to settle over time
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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