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IAB, Tiffany, Euromonitor and 7 ways to reinvent luxury model

May 1, 2020

Hermès, like its peers Louis Vuitton, Gucci and Chanel, has not fallen into the transaction luxury business model trap. Seen: Hermès looks from the fall-winter 2020 collection. Image credit: Hermès Hermès, like its peers Louis Vuitton, Gucci and Chanel, has not fallen into the transaction luxury business model trap. Seen: Hermès looks from the fall-winter 2020 collection. Image credit: Hermès

 

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Premium publishers experiencing slight rebound in ad spend projections
Channels with greater flexibility and agility in creating, editing and optimizing creative will experience less of an impact, per a new IAB study of advertising buyers' intentions.

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