Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
{"ct":"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","iv":"9cecbc2ad2902fa425f11590f4924c19","s":"f7a70c18ea3f7292"}
Share your thoughts. Click here