Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
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","iv":"e379f7314c9cfab0cbb038bb631c1f98","s":"d35158cb43d1d825"}
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