Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
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","iv":"c367424a54b3d2d22306a2fb95c298b4","s":"a26a01c057a4ded2"}
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