Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
{"ct":"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","iv":"ebc6ab3b79c83cf2a23e0e69fae41189","s":"48508249cc459c6a"}
Share your thoughts. Click here