Automotive
October 11, 2022
For the launch of its debut EV, the specialty automaker has partnered with culture’s biggest names for a new campaign. Image courtesy of GMC/Hummer
By Amirah Keaton
U.S. automotive brand Hummer is signaling a sharp departure from the image of excess that carried its brand and the zeitgeist through decades past, in pursuit of the planet.
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","iv":"291a45116f4e7b3e814a48f6cce2d9f6","s":"6b1d7ae745d71565"}
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