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Nov. 21, 2024
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Automotive

Hummer hones in on Malibu, magnates, memories and more for EV launch

October 11, 2022

Hummer "Malibu Series" digital asset featuring talent For the launch of its debut EV, the specialty automaker has partnered with culture’s biggest names for a new campaign. Image courtesy of GMC/Hummer

 

By Amirah Keaton

U.S. automotive brand Hummer is signaling a sharp departure from the image of excess that carried its brand and the zeitgeist through decades past, in pursuit of the planet.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  3. Women now represent 13pc of global billionaire class: Altrata
  4. ‘Copy Nothing’ campaign defines next era at Jaguar
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  8. Audemars Piguet unveils collaboration with artist Kaws
  9. Mytheresa releases quarterly results, reaches record high AOV
  10. Louis Vuitton opens applications for biennial Watch Prize
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