Marketing
March 27, 2024
Predictions state that values-focused marketing and products that make the world better could grant financial success to companies. Image credit: WGSN
By Emily Iris Degn
Trend forecaster WGSN has predicted the four types of spenders that will be key for next year’s financial gains in its Future Consumer 2025 report.
{"ct":"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","iv":"e43ff0ab8d5cce0f9ed7caad60196ea1","s":"ff059c8e0156eac6"}
Share your thoughts. Click here