Multichannel
April 30, 2013
By Tricia Carr
German label Hugo Boss is generating buzz for the May 30 live stream of its Shanghai, China-based Boss label runway show with a new video campaign that runs across digital, mobile and social media.
{"ct":"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","iv":"3883f3609e8154dae8f4ae740881b659","s":"c6a19ed2402c319e"}
Share your thoughts. Click here