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Dec. 26, 2024
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Apparel and accessories

Hugo Boss taps Singaporean swimmer as latest ambassador

May 30, 2018

Joseph Schooling for Hugo Boss. Image credit: Hugo Boss

 

By Sarah Jones

German fashion label Hugo Boss is communicating its own passion and precision through the story of a record-breaking brand ambassador.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  5. Krug ID app creates mobile reference network for Champagne lovers
  6. Dior weaves codes and trends together in digital nail polish promotion
  7. Just how disruptive is Airbnb for luxury hotels?
  8. The most prolific duty-free shoppers have a penchant for luxury goods
  9. Saint Laurent Paris rebranding effort to settle over time
  10. New Jersey, Florida top list of luxury vacation home hotspots: Pacaso
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