Multichannel
January 20, 2012
By Rachel Lamb
German label Hugo Boss reached as many affluent consumers as possible by streaming its runway show through Internet and mobile devices yesterday and roped watchers in with the chance to earn a shopping voucher.
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","iv":"9caab6b9826b117b92000aa511cdaa3e","s":"9331ce4a312fc738"}
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