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Hugo Boss pushes timepiece functionality via Facebook contest

June 1, 2012

 

By Tricia Carr

German fashion label Hugo Boss is pushing its Boss Orange watch collections via a Facebook contest that lets users set the time on a virtual timepiece and enter to win a watch each day for 50 days, while adding consumers to its social media and email lists.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
  2. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  3. Neiman Marcus honors Leonard A. Lauder in New York City
  4. Capri Holdings, Tapestry abandon plan to merge
  5. Burberry overhauls strategy amid rocky interim results
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Louis Vuitton goes big with temporary NYC store
  8. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  9. Genesis House presents winter light installation
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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