Internet
January 7, 2013
By Tricia Carr
German label Hugo Boss is targeting style-minded male consumers through a digital campaign that gives four simple ways to update the look of a tuxedo.
{"ct":"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","iv":"af5d317a5e8765eff6c3ce70dfd874e1","s":"0b84b801047130b1"}
Share your thoughts. Click here