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Hugo Boss promotes fashion show via social media push

December 15, 2010

Hugo is promoting its fall/winter collection show with a contest

 

By Peter Finocchiaro

German designer Hugo Boss is driving awareness of its spring fashion show with a branded contest promoted heavily through social media platforms such as Facebook, Twitter and YouTube.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Women now represent 13pc of global billionaire class: Altrata
  5. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  6. Ambassador-led storytelling carries holiday campaign from Boucheron
  7. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  8. Audemars Piguet unveils collaboration with artist Kaws
  9. Mytheresa releases quarterly results, reaches record high AOV
  10. Louis Vuitton opens applications for biennial Watch Prize
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