Software and technology
March 30, 2023
The brand is tapping into growing demand, allowing consumers to venture into the Metaverse. Image credit: Hugo Boss
By Emily Iris Degn
German fashion house Hugo Boss is exploring the power of immersion per an engaging Metaverse Fashion Week offering.
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nUkTtWGr0efs7oh3MlpvJ2oD75OEJsL3oo0NyG2w\/ge3BpDpfqhk8XpjpYVtT6klKQ4wd5ayAdeWLiIlSUci0IvQ6A0CvsZhaoseX\/OSD3oGQY\/L7k6MbcOciDVCkJ76jyz4kueIeXDFsjgiCe7VBu9hoMr\/OGi9N3cvhMB4XE8H9yAPU8pqaPCDWJPMBcVccEwOpNh1KpkyOvxpGfIaXlHk\/nguQ2SqBMIkW3JVQhBz5PtrsGqEIPU9KRhnQxR\/yQVai5ZRCZdYSJwCe3jsotGT4yGarzCodU\/lBo\/S9Yc3XW00U4cIPMaLQsFLjRu6KgMNE4hAAkTRWXJAV0rK5N7sYVdU+i8TFQbulVCqZoaLqBrTDZXrxVwpmDovrDZovwX\/A+YZhZhw+DMxEhDsNoGoYWBSjMmsEG9fb65wSn89DrTcOIEwI\/89KSV418NLD6AsBtif2jy2eorpXzXoD8xFY3H\/yDFSSEoK3Vcy86XPPWLEeQQZFdv0J5YyKTl90mbeoFOX5CqSxSnU7jryFsaLE516upm3rsO422S2IXoBMRhyn2WrdJdqb5pdvu4JaJMWoiRcDieIZI9KwVtrEh+aQmIHwujeqCUQB0JXMNNzdj9pMxJ9UvHK9nrVbMWQmp\/FBKH3jJ55FZu1RyudB7BNpJsXlAZuxhwB0s2Ooq3jgAEqFFnVW7V9Xmtz0DNokxLM4ueRgAv8Aj7ivbC5uqxxNwX\/2VsRRDTE9z7Ph\/PrrbbJz9pEHiDEDv8bckl6spsxetJjNugKzrYJeKeaBri+qKw+Tg41vgYQBG\/LnS+07dwItknyGKY+0q3EJZqqbKusetwc+GkyjFmAdp1DKxCwcD5ztRXoegvhI92Va7RsGYb\/fK60RkXSVz0msclzDgE+QOOyYppxzZ2GMOa4wyTI6r5mR4zCSESzweFzHKSMzlNmS6KgsfZVJEIHRA5X91ffl3GqYSKCHycTc9Hyk5zMb3PGYmh9GQor7fOPZ6ERE+hy7kJz+k\/6VbtCvK8dv00HHBfijwei0H\/yupNcb8sUqNfb\/xJ0eWNePnEE9B2I\/35g8xeeU2iuXNJSlxBC6HaWVY9BfgX3nLyR4aTncXKt9Lksv4f\/GasZ1SQJ8hLMYXU88z41CttpGO7sh4CnjwmYHJaJRJIFAlHT9Q5A4lt6qicROzfcX9gnrPTR3u7cjPfCw30\/nn24Rl24EvERKp2RXKn0MPMvTjmnR46Nz63DBQLYv4Qtn+pXCT3t\/McSZInYA3P1LCK4xJs80WgaLkqc\/Hzz\/dNUN29FDihOSDZgihAPmVoMrO3SHxJw4oumU3upAP5G0ckdgPR7ZWTecmlXOeqVvj563GvR5wfL\/b5xQHpNe585nX1aOQ1yPzxpO4nvXEPTPfNNKw1NuATyP6GZ6ug3fISQhTB4T9L91CgMi4WZ3QTkvas\/HrCo06Rg9eLjfqTnXOCyKFIpkY709+qpx9rAahKoLtjy8\/LaybCp9xnpLrc6fTcZsjzZaq1BtosGyvvixJ3mMWFjwVTZrpr4t7FCftD7NktuRCxF+q0cLlVHBFfMhCMAgVaQUFYMWVDBpGXUyFodHgeDtaUWobZUI2GGoXs+NnvBYKbt5UOB2EVlcF4cDmXKm2rzfnCc6ndNTNc6Np42rMm5Tr4PHNIV4pAOA7LoScJeemrBShBhly1sTYQMPxGfFFZEBf2QCHjwXQhkJ3EjrAoyv9hznzyUg9HjpIclb3c0ujfO\/V+lNF8OSM+U+2+JlwMQwO+qn1ubMf\/TcJY3fP1iquDw\/9TYunHnsGv3i1HXP\/Lu2WqNtT8KTa8gkgkRjDALUlm1ExwaloPPQzrXsCt4V0rAxNchAnQ4t2qleLKTMyBAtGI6uBw6BXTwtp0kOecJ+FQ3O2yiPYZ5z4QIFm0kvOZScb6z+o8+sJPxx4LxM8BfBEDsJAWNODlQCYKf8AjuealFDA8VHFAz2jz6nz0lhTOL4WtqKRnwh\/9JklUOP2TlNIQFJ34D7PoVMWMYOzNf45\/i9I0j2XB7eGIWYQHEGgaUKkA3g7UJGGRYjDyS+Qz6+WBp2nowSygiD7af9tl+VjPBf0EfcjycjHhcKWDJEQxNNMNUNL034\/LJ4ldC\/w0RS+yO06somFn9pCCqbN3X05G4LKXJdHkZTrOHpYy1gZ0TkAvaFI50v0F28EVemaNv48C6QfqCBMTrmPcUFNH8cYlFl7HurhuAVFeCrXxXSZ1FBXxczVbq6KB\/imM2q+RJxnNimU2vC99o9jif8KYwp83pxaL\/sbBPiUranPkiSHNd1giQbqLdWK76c0mRbYlB965CV5g4+vJO51tZykUqUhrSiOAQ3dqhnxtr76Fm6ZrfKQJ2SUv7X6zGfpMhMJ5OTpqu7AtkISXi3cgm8EGeupQdMmzGU97kQS2jekb2LAccZVxLv4hdoKgC0Ziz7Z0tyILz5++75b1paW7GIQxe0Pcu\/YANulDe8OIuHl9TcuWZsGY+NtbgE0bRcRr6MbSqA0DjS4FlMN11seUSYSsuJmYWMG9kNaUOz3s0gI8YG7h+49pOX2d4FrZ93v24zDpr52DdgXomQL4eZoct1J+BAC9IIfwbTmkH5SLz\/JSh59VlETXHRCl99w+u8GBu5CdjQVBD10O\/xiiSMfWCnNCJGhoIrg18orFdFZySO0lH7t8k1HUs0rycxWgm1FTj63bXs6twrrKPDqsGj+ND7pmVEFvWNzGG7baI6T7B2b6waKC1IA6JQFV6gUKQQERa7hPXHbWi\/PgWSCEaykAPfds3hB\/vLcNF98B40ZVaaNg\/jz9hij6kjpkMeIGdb+MsAy4JgQrlviP6c8LfZz23GNnGorBp4faM6rJVDIBX8tvjaIMRh3zazgb6SxLuv40p5YOUKcMQ5tu+r1HMUv8x7T662UpyCR2SF476e41LFn\/+01SXkEKJPW3Z0dt4zucAaMYp6Hz6z65m4kkqpHNO8kH9BjzER1oitntnES4+KTC\/QkUOtug2dW+c\/LFNBmypZrYzSbO52mopP\/lXodqSl2la96uzar+lcqM3nVORn5r1JujXcN\/SFMfwz+d\/nnoJUrkJnjhYJtNisKmMH2GlS2DydypYNbXIs+R+irFapkzUQWkjM3QIjLP9SeigpdCtUwZ\/Hyk3EazTgTX4rOMAGnWxPK8C6XDODGziy4RzPYUgvv6qcMEnmVDfvA9kkdYzbosBASW4DcX+x7dhnFYOg7dawv8Rp9CUuYepjH11rs0Luh7UUh3FnDxVMW2ibdeXql1X73v\/DRdnnGpzcHEy6e1IKll7CMkck4YqlhFvjtPI8PT8qDG7QbuUg92OIiPVRLbDtn2RI8v5ruoSjYAiFrIaQBKkF6KQGnGrsvS4izQMlgggUOnbUdZzHg8DBZ8e9MuqyHVWk4x6\/Jx8EoedYsCGzd+URcvKttUUbC8IdQaHwSim0b4JA+jsRMi1Mt+Oi97ySAoPuWXUcb2C5y9tSvwCJDTZX\/kmEbovZF6sKnr2RLZ63kWXeH94xBu6JlhA0\/ULt+mvllJkKZJGNm\/tf8UQMhoLqnKko5pn1RPBVIBSBDRMqjvTOuX\/UqURy2SSo7ZxzDECeYcEhEvjR1lZYx33TB6AbrY6cXIvQxsfscVEKseHX3q8qrE5ZhmQh6LTFrr8yZZCRGhoi+93Y7GFM8fYdSU8EJTpHL+NedN69rpYFFbjm+eK9k6v5PNM8LR5nSD282SoUe1fLRWaDwaf24uxdOLG1rf5k1C2LrPNsxrBEzlWft4ZuVnC482C9q\/NYDDYmcp3xwNR9\/6iffxsbpN+NMAWxwwvD+KQKnksd4aTSr3rpX76k4jajuInE8UlWk8RhIku5ju2Vv84MYbE5A6w+vsxCAjCoxIHETFpwKW+nA946pG9BIjKypwEgjwrcQ\/leIRwCXemaR1zFQyw0ON9i89QmMHHNMe2pOEiCoQ7GUHPWfq3lRFI3Zp+Yc83zET3R+hSCvp7rfQ1eKzt3BADcVMjepvdcNqv6rSfhuAljaLKIHZsIBV0k9QbpztfKVfLEl8N4luE8KVM9GccUPHbXWDXq6wjeXoerNzWe30JhDqS5lzRJdB68bkdmKCmizK3t5LevSBnNnsVQR9CjgvTBfFMDD7hiHGzSWt8zBbOM7AyAomWx7KwxTkaeAqAvUjh5PHhWQixoryzqd428meM3IlBQ+FR6xqTJecn\/mCEQ2s7QrFVRW2g8tCz77S4NsFY9wnDK6CZPTk9wdNLdz7eI53q0lZoDtw4ASsEexPY6tO9y1HHQHBfqiCVl1Bf2WCwebqdmn4dQ1R5z3w0gt4ruddZJ8y8SMpIJdhF3jLioCfKDsZhn6PntyXkY5Xg814R88Hc\/MbAC\/voykjKjHL+zYW9bs3Y+t\/29C58p37HeRJOYbK+cjOTfbJ7LBSBKvuKQsrNHBwuAhFc4V+5VzVdCBNAlzENQKweZVMd9rvN6n4qXvhDxXBxetmMmaTrTQ\/MRwNdy9bX3zVqr4QtwVW3FtI\/FQAnLKuGuK4ZcJN+xAcFhL0aBHBb4e1\/WeE2tZOkDz7fppiQjYIt57pY+bZVoEXzKlwmeK9eEtqgoxrgwKHZ1nayFFf4KOjxlh2s68YtKSBoChjZdaWsfrRldSCtFTJrfMefeHC+roe6Ux51MTJm4ESJuMbU+XfBZ7yVoqHy3LKSVN4\/5pOL9rlDHzfb4FDXBmP4AfDZcbbOynlI6cgTpWPbAKBxYUwJrSbJtyQILFlCnsKBLJYL+R4XDsBDH6E8v2dH4p5vGapItpNTSh78Pp4WUpkt4KJ\/om+RtX7DH6N7HBpn3DWNZpfTdlUjhdY+rDQUI2QWdTbntRz2+NElq8PgzsHXXigtBo1BivHl\/CY2udvAZtQIbByW0kgOc7tWotYQXhV3yt2qlnF5Xw9bHHCZyHClydgSO4DJVqTLgZasAoYlNghCZFUgL5m10\/YsTxn6OKA8szvdk4knfoBn41bNryIFNLacP+Q5Lpnzj4bB3CPsLrUWReYebptyukZM+4Djaga5uEzKKDEbtZfWMsDmVOyVcpeUaUKbYXToM6cny0T6w14WFozXkco1Wh9\/ohYOqzphsHZhJXIPiolSs\/BDjp6qP\/XymvRicDB6x7d3VuqyEb4Uk90ZZipa57BLRDuFGH767SpNLUq8FNBViDBMB2cc0rSzAMFVh2EFLXAtm0\/1sV\/fQ94nCAc17121pAK9wNK9I6eGs3PRD8DPpqyCszQ7drk+XbmZT6E4uHHUcf\/yJfKbdAMcDT94JRBFnIEZE7E+36RPJFa5tWBIZ7eafvTHVYBSxPMHzYdXbJxgc9dZQagyM5CcnnkNtKjt7AgVgwX8d5+xDaAuvWzUVEUQhxWEfWZb3Vjy2oToShgWn5cuTQerirxJYq2x4gSSmvjgc\/SrdlNu99T66JlVWlXp2ymUHz5NYFEDPfvRy+LRq3GgQhaTDvWiP8PHGHwvqtNmP8onckrtSET4Gp1LH\/6Bfh1fJsQvZAGb+4jjLrdGHHpqOG+PqfTqzUMPyH\/Jgv4i4HETR1tLNbx3XUphu9VWwCX48A83Ivgn3B24lxYXM8Vs5+GryyIXDhQ3gRAJKnzVdp\/gPohzxmlukO1Q2ioVeV3JzdW0vwU0eeeuPk6SG+MZJicHxcHS8MATo99vTWpgdgv4t2x9+NnN76UxJIhDyaLKsezNZQH1AUK\/VAm3QtRvkH7blPZcpvuFJYQHKsiME+BwAiq7sVun67Mnvgz9UjTG9UrWw2nAwLi2ww\/UKy2ICSENYdNoSqtZud+HYGP1VRE3TO5C1WaeOQm1D1U5fO6Sw+fHsQPz5Qic1QHZbLH430PSm6ZnJ8B1vmGvVM3+wGHHBCANzRFNsPHvNQnFvU8Jy\/dN9ECLS3I4kXxTe+aavZhdVlxuRmJcshTvEPihhBc2bDKxt82X74Tc+VoDra+T8xNubXoc8+INDOZczPh6dUY5NivMM+0Dzgko1O8MZbXQ3qhX4XIVfjl+ZE54hJfYQJLu307Db1v3YGTLengNIfH6cNGpU0H6HPwXRgfBGX1uUH3iiTx3WaSO16BLseM1czzQTEd8Vm4Q+ca7z+fBB2MOhq8XDzxDiG9g+Ero2Lrnz5\/SLdvWTCQiEZRRyeqqGrfEQDGKjEruv+i1CUaO19pyXFiWQw3nzH3fDVq92SUI7piTCLjvDNKj4OLUVTWg9CEla9IDBTsuoRT4fUkmZl6s65An9Dc9NUSq67aRj9GQij9hOQqkzRdfA5QRz0\/qIgQEHppN8fnK+Geu6V3lWUljXmLUkWSNqe7qhFsgF8pSWCw9f5qmr\/huuPmqzZN\/Bif1ekt44tW8uz\/SwWitQT6I2pFln01u8G8J49T2VjD2o0+79Hr8uYOUpYaaa1BlP\/teb4vuypJ\/00T\/dDM2Ye6SA\/\/YLPE8OIqWG08hWk4xIZ9+Im7hGAhTDtYBldHnGA+1M0d42\/Bd6GHdL\/Qlw5wG8Oupowq7bC64a\/twodTceuJ26Hb2FJmd6DsEIDEhkonCQMm3qHtLdQwE5XfJ15Yzy3irokmCzhmmh5Rxa2IQuyPQFcw04GyJcSG\/U+J3p41R7SBPjcggagFfVQDXQL5RL\/vfItB7YeZkGN5EypeI5cCE96J9\/QXXErDXRAgdcOSn0YNqQ2hitoAV5D+Ls6IlJd3qeUDDLj7lRTBIQUl1h0M1U2QzWU3DLVD8\/zcDlUdVfBF+KUM5Dpeom0ci0fTkA4hBfNwcNCDrMH5PL0TP4wRkYS\/Mxfg\/4iyJLAz3P1Ze9x5ie8Dnbn87c9cpETMlBqB4oUMWGhuBVK33UH7PNA9PlG150hfNi3yBGf3pyrFqKWZcjG2QujZWwaaYIVqg3\/bPxAH7TpgE9mCTMvQrxLMqUAoyj2HAiyRECHJD3PDo2WzAfAKBds9kp+c1+TMSWg4niBXM1uskkryNS0jzi3HyqifivP9vQ1OvLcQB6zcY+GRR8UujsJgdBuKIU6T3lejHcMNwSgXv1nfg4jgBiQSZa6jCz8\/x7jYJHXVktRBTE6rLoWTASq+ieMUlYBiY\/ClkGfop0m3yHQCn7YD9WP16HlVHpiYHyj6UvFoUxsEoKSGvf7GxFzdl54uKiodFcKRQ06IihPMwvsmuzmThcIconwQ3ceh3bn30k4+RfI4qtpAPRoeHRLQzB04l9nw9dEs+fjC29jg3tkuzXZdAeDQnIdNPrHmB02lecyH3ywnKNxb9jwZ3FDo6hiFUESjfN8ssn+fr5vIf74wIDKMIYPAM\/JGjnUO\/74t2LeGj31o57hqbiICvtMo0W+Ul+MFSfk2epGn9yuHhSKfmEYfHpd9Ktn+92GfRkYTi0DSrMs7Vjplh87mQ3\/n5naFe3JPFIH38Djx3rm4Oj+Ukfwu6\/JTHmxCoTDhe3TVSJbq2ysOOfHpn0FcK38wFIdm3ok1KgJXKjwCQIEr2saL+yXbJ5CmQ2Qv0F7g\/d52CiZOLDxdVUtA+Uqr75+yyXvl4ekcnXP7ArsbhbmUNSvqLFxuMh4PTi82L\/ItbhTCNF6TKFhuTDPJ2wpWcHt43NZO8ZSxbR44QK0Ep8eVPs2lGYFuEUM7LqxrgMVDr2hI72L3m5Owv+VUh3mQCe\/SGqZZ7hHK10ogaZv4VUsQYhuC8k4QbqDSwKCUfoqjlol5V1ayCKS7vaWGymywMfYQP8vtNcjjA9P8zP+oRL+x6b4Px9rruJhHkMGN0W5C64FXGkYJJiHhsdT1ltFHS55fyi7nE\/dyDPvXH7e1CQ+6k1Fzq5Wq+MS3GJhgmF94LwLrOiusIRxViCweGKEwsyZUSrdc05DbZ03K6GwFhCgRMIHELUaU0WYOCf9c9NLUruNRs6mi\/kRZwJGWvQCR3CdPCz4SdkebC5iz9Fp9E0phmUy6f2QfFp7hlCE+yqYTRjGr0V+BZG1v6n140aESf45QkTpmGQoPm945z2DJ4xoUrzscgAlfImlgJI6EuXWQlz1+3umfLtDPJZfT2NiHelRIWiabjfLCIQRpqVA2Zo52o8u1PvdLiP1gXtZQ6nbrmHOiq8AcOmzco+Pv4nbkEp7jbaXsS9gSgtOnUFQ0I3JbeX2+BcVPJM9yO5NF5UUh11FVkUtFBV79rCQtCkFNm\/20ivguIVhRlmSOo\/biWfkLFsRvEIt+4meFgzxWju1NL41vb49fsGUY46pUfrVFqyYq\/bVJlRHsTFcyXvNdXKkhAYdmTg6ec9JjmaIxyOo9Ah0Je8sVD9jbKgtCKFppgmk7MUgmlUTHXksCGgDZOCHDNaxS3vsnvz6rVmdu5\/UWGzoLnyU+kcbzwSuILiWeL3HZ3hdfOoFRCWTCx+Dm8UhfUo10pDfHc6S19uQH5vvZaHMXlSNJg2Juv+WQdVX6nL0YjDHbuZKGbqW0XkWWKI+zfKxMF2qOBliCbVtRL5veZPOs2YoyhE2SfEpbJ3a4idpwBrj+ApdV9mTedCdzE+SScps74bhSx\/jf2HI6WHoQvrN3FCjKN6zHOXGafnYNGnUgvBHxy4SRVQlzNYg3aJ1dKTTfwb9Zb0E7k295KcART1eJRBSUzpsr2HgZ0zyDRybsQ3FOtVsLJxwDeNLsr5mWWY0ZAYIrKOb9YjHxk9hdYSvhUKNub1eC20JxqMjR6Y8KblLit91k4gmoLTzdVWwJLD7Tq9rvZAq1RRmF6\/jyam6A9AeAmwrehereK7g3z4\/Bamifaix6iGXOqXJGbtrwzN8aSMD4m99I=","iv":"ec55515a2eb6e043ac98e942021d93ae","s":"dd57be7c4d7267c5"}
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