Software and technology
March 30, 2023
The brand is tapping into growing demand, allowing consumers to venture into the Metaverse. Image credit: Hugo Boss
By Emily Iris Degn
German fashion house Hugo Boss is exploring the power of immersion per an engaging Metaverse Fashion Week offering.
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","iv":"43c70d9c7ccb716303727cb578d36817","s":"25e931ff4ad5229f"}
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