Procter & Gamble's Hugo Boss luxury brand raised awareness for its Element fragrance via a multichannel mobile media campaign.
The campaign targeted independent, unconventional and modern Italian male consumers who are on-the-go. Phonevalley was the mobile marketing firm that created the campaign in partnership with Starcom.
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","iv":"97ae29699d9208295c57dae200d33318","s":"3ebd036b46c1ed4f"}