Luxury Daily
The authority in luxury news.
April 4, 2025
  1. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  2. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  3. Prada’s first standalone restaurant arrives in Asia
  4. Kering acquires Italian eyewear manufacturer Visard
  5. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  6. Follow @LuxuryDaily for the latest in luxury news
  7. Gianvito Rossi appoints new CEO
  8. European buyers shopping more often on live platforms: report
  9. Luxury Unfiltered: How high-end brands lose their spark – and how they can get it back
  10. Burberry inks multiyear partnership with V&A Museum
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Hugo Boss repositioning itself as purveyor of customized luxury?

September 23, 2011

Hugo Boss Selection tailored line

 

By Rachel Lamb

German fashion house Hugo Boss is positioning itself as an authority of bespoke form and shape and hooking consumers in-store for suit fittings with its ultra-luxury Boss Selection Tailored Line as bait.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  2. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  3. Prada’s first standalone restaurant arrives in Asia
  4. Kering acquires Italian eyewear manufacturer Visard
  5. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  6. Follow @LuxuryDaily for the latest in luxury news
  7. Gianvito Rossi appoints new CEO
  8. European buyers shopping more often on live platforms: report
  9. Luxury Unfiltered: How high-end brands lose their spark – and how they can get it back
  10. Burberry inks multiyear partnership with V&A Museum
VIDEOS
More Videos

MORE IN Multichannel
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
First-ever global Zacapa campaign hits billboards, broadcasts this month
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?
Dior goes full throttle in Kim Jones-designed gaming debut



RECENT ARTICLES
‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with McLaren’s Nicolas Brown

Gianvito Rossi appoints new CEO
Prada’s first standalone restaurant arrives in Asia
Kering acquires Italian eyewear manufacturer Visard