Apparel and accessories
August 4, 2022
Since its overall rebrand, the company’s Hugo arm is steeped in self-expression and confidence. Image credit: Hugo Boss
By Nora Howe
German fashion house Hugo Boss is defining what it means to be one’s own boss through two new campaigns hinged on the importance of embracing internal power.
{"ct":"wxN6kr+E3fTZ2x8buwYMKeQyz1ILM4FMHdFi+s65eTzrmTX6tfShqRswbTi5DbGPxsLUASMsZ8CJZbO9jHUXqGyH9wOh0Xy0NuJfGQOgYkid2lm7UgM\/+9OQcBNSyho3ctnBGCCpPsjV6LSy3lGgBV8vkcIw67Bp2kOahCGwvtiaH4oPEJYFfxMG+zBhtrDwUafWohigoTUwbGae2\/DOj0EkpRofWX\/ZTDD5hk8JLCYQVk0tr\/8mSb3IwNItXflD79d4QK8TBWNLFBfZSPBnxxkW5Lsw9TyDuIiCRKr2vokhf9Hn5Nzwz3GTCXey7iVUTZqQ8nlp9KS4WfJwn\/+89YpAsruzZu+cXfSpkIFteEN62Vu0DPorgTs3U1UpUL+G3A6bgAbZfkBap2ouZpbNk4wxOD\/EEf6vVZHO81vvxVeSpYY8GQRT5EORYNwtbYRI8ZY89xgp3oVQ7KRBVBjwxulixX1KW181R+6o0t\/3mgabBT8+uQp5eSRC5qTS78JzF+sxx8VsYratYaWmdm4xsCsHi+lw30oP0u3EqwsMPj3hZFCyyqcRUFFv1pBvNoJXQtUy8QPVmsft76ym8soNGLu1hiOtDKgX2icWrLZEPmpc3pxy9dCw5Mj5ImTTk4KBO6OVxqf2xwL4u6wXBf4jZy5yhbctaBCN5klp8nKHC7nAQok8xSpEwi5aXG6Epf1PIGxtAscXad+KsfNJnDccKcrgWuAr\/clbuqZo2cFbC4ZmWoaRx5Ky5p3iet\/+S8l0XV+c7EV8OdICetnUCowlTE10s7gyZDY1\/CJ0kthx0SnGypl8qIjlA63\/UHTuKHZ6CKXzg6bX\/CzU73i1hUAEwn8n97KPiDiY6Y2zCdouqr8O5kOMJENgqrzDdcWfns9nYNkr\/ZC16O6xMQogr+I7X7kiWV4si1dFJ81sLPNY2PyBrvElCghRgrAzmBxGwupHSyelyLc8Oo4kQNfOfiWwQmdPdsLJQE4FrICQGKsWl4nsw2g4I1K+nU3ScxDDbJMYss+qtwS9a4VQtUW8QfXiekSS2wkM+JvX9N5hiPhkJC2589zp3kBTIEOwUy4M7akLjgKJKeMyGtgeEzKjUanTxXGNp2H1BQpg56ZPUJltPKy6WPF8G92SXp0NuG\/ywmxdAojURQeAhKuuYWra7tkpoxZ+dNrPD6duHhzijbp4rRDRL97eLEI9Mo1YIjBXEtRcpOCvMaqLd\/vfaLXpAofpL6Q1rXx6TXgmkc8FJt8FTiESHC5H6kxOeeV+LaDud\/EWpK1tSVSoSAiLCG79x9USvf52qf2NFlQobRhOUELFlkJ4+sYNapKrc36YJ9htoKT+rVucq0VMoTBdBCgh2+KkEc7KNspmC4Xsv7AL08JreG2vg35MI5s+UP3+sau8fa5TTIUiaEpf8JDrTgbkIhpmHNvFcQ\/1HsZ9m0x8SZq60NVgw6eQ4veCUN4UzTW8uZ4g6aRO2YE1eGMc4jFyMQwRiSyS6BYs2tP4gb1SmcgVVCt83SjqKxzMItRoTCWCi3fjDVllvnj9p2djXB63te2iOTvwt6whp0eBvibMmZS3UdvNDY9xEudhnEy9a3sQHxUNyU1SPuC1mTSquE2mNh6INvuELAEcJsRuHW8DA3IbW7Pqf0MFhpI4c\/AZV6nfctLtqFf5Xt5pr4Ro4w4FmIlj+ITHtuB1V7Ei1IegQmuXdebjyRdYEz2LMd8756jJ1KTdkNcHI2vbakOzNlCgKPBcXriUYL33EjYuQGMIQgL6OnH8URdEh4F27RfN\/zl0IeSymBjguTXXLGiNvUJrMAoKINChBqfhJAmba7A6uqyUWxBHiihW7av9bLMVeBYrrs1i8a\/vscwFxY17niqCopaN0EdSxbPYEn4koM+ZHGBkTA+FRVgbcG9OhC9O8ht1GPCKWLCwHtRAcKwcRxKZSu9wg\/nMx44nIu0vJM5d4GtFrtECBgy9ZurBFSNY3pjF1sW\/r88Z4WcODn6JpZ38CUAzOHvvNpbVQtAupswS29vQiWZ7YS4rZqUYAGzxGuJ+DVYwNJKnm+imtTNllVO5aI0Xf35x2aO5gEVQthiRz\/xItRI4AZn9hjUJbgbF4RzOKhnANFK6HRixF3yMcWiKSheqwuAwE\/0WIkoq0JcgyN0myqtBtag4ve4cflNWa1W3OLXr1og9Bphn27oKPyCKu1x0cpminph+wJs7HM4kt9BdkS2Bza0RatwNOPxRSFi2FF68UV7OeZJK9foXxd1cf4SGGsWZjhm5zUxPZMydEeUDO3m18h2F0EeckBiObJHip7b+\/JKSksho1Cc\/3x9xoiwxT7ewDUEc4AUdT\/E\/fioaPo7i5Fm778JddADrLorqK\/aYKremKHWXoi+oNMyeJWz93VsIOImRLW1lY1+89+yq3ZkfpklAbzfyc2xScKxlmX6Gfv6vs7WbBalrklXWx+yKpRXH6DTJximEDia+qq3gdUOAwZfYarX67Ux5LDdE3efo9zhWdkXlPpdoqpKs8N\/joJthwN90uIwVuKjQjiqxHhx+OTGoHNscWiD2QUPvcBj8QHqMZ6nIBMt8za+fEQsH+NfNnW+p6zP+cvgX7KRcQ+uTfL7kcpxXlcoScN7slBdROmJOm2UVpukq8JI16PjV+KZVD8+Cv\/B2Y6IdLszqipEgQgJ6UunpoCX9ScLgUv\/8o\/E5sb\/l6Lw3K9q2rt8MqK1cNe2Q0VcXZpKGBNtOtoeNlNJAjbmkm33A5LwNZPnR6nIWlmoY8XqMgaqrBKn1qIoDlxqogMY1xfsb7bK\/QtekYJeYHHgrb9CpszpWmODD\/fNb7h31jp8+iHoUkBcBSDxyzvB2NxlQvariqAA\/9Ryh3aXWrm9ZLq7lEYBToHjx\/0WWIylSIy9n\/KuW\/Ug3EJRkiyR\/UU4+0j8LXHh+ZBXA1mecO3YS7MophlbkbogvUZ1ySCyCKaG80YJxfQ\/nTLhAYsddUdJgtXu3RRRZHsxTKty60+Pm2z9IbyLAqgVGmg7iPNwK6sQZjy\/mKw64U1yqxdZjfj3i96gLyEtVb4MiDZlB96X8eRIYOtekyovNKVf4A7SnLBSAtmHzKql3vy\/x407+5muRIPkcPYGXUPSF39dN5yvZ+Hyfl1D7Be7c06rDNkBYxW4yAJzO3M\/i9gVrCnAVzQpqc9wBXKjfwUJKbPbmdlmyK4La3hHdQut476UdhJq\/4gB892ztmq6AXm602kgTeUOe3TZj4s07PFr8IDaUnd5l59gpDDtoUsvhYzriJ6IIrGPG1FJyRAs0q3cnrqWposBE8RgYMDSGcElkGM3RwswHy6m62+35bnMVScYTeCyKCK8pGnMJ3IM0xeSFIsOZ3h2ZdsTPgMLqiFSk7KrB12qCLHTXv\/+bFLsJ1U8vY3W+aZjI46MVmp3Ix4ehdrDTQA4aDZXrtErlMhM0gWpv8CWCI36O8tWIKyxDpMbOMSZyin2J4nP7quHpnwoKLK0Dqpvq1pdEglyRU3wVpLf\/ZyrvTJLVrMSec008CwHcqHc+\/5oJ9WnFEBZjlomYYW6vvGo9ccZM\/PzfmsfYZt13GmBL06AKsvUqZ2TzvpfrTMwT8pQcz5nQcRyVK10qUBlO349mlacuNfnMjZNncTwRRdxXtxK\/k4iNlImh5ucNFTQwf3tpFMUcG4CPHKSmkRRhz6ek93r4XsoYLLBvZ6odNYG0PxXnP3Ee7ovhjLweykZ0ck6V+asEL6rnFB6rCEGUERDDF8gvVXqGpNZFiARf3titOe5X0vsxkPbm7AUOhSTPuXpv74PBTPpWoBnqNqjaDnP+iYpWosU6hoU9cjVO+0pr0VxAI9j2admGQq2QNvjZ7f72tCegzdSlMlwmqOWfQ1UK1A3P+an65Nol1pUDgUpMhA14SfBXqdYMjXFhorcw3Tuz8pOdcvMkzy+L0FCAfIzovJ+GmWDoJjs7XD4wo\/n+znrCSIllaULUa3WqYW9kf5izXRPPorrYy0+PMiQYCJe2aV6VPRko9xp2DwOCAiy+EiPdRxg9wIxxheJfSEv\/oDCYB4zCJSlgUfV3LQthh42JLaWEn8cUQ0TGmSrmtleLwpy1Eh\/ewxU41qiC0eKvYRQtZEoKVU3lDjrIc258IclQwc1rDyDzNie7mM6IdOzfVw3hLQ8k9WfAJ0+Yy+BcfpfHYdP6vSJPy5BB2+5c1hiP9CnyceH63Vr1rM6\/RVvLk4vWP06M\/5gTL+c530i0sPhpOvM4ddRDJ154JgtMON9\/uXPiZHqIj4T+DOZGX1bx1U7dsWQqGeP9XMaIZTnWK2k9Ih+d2y2S\/jjPK+EZ1n+VDWniDVrziNW4DFLCEJao9jwePeFE5sf1GCUxQC3w8Yvbq8fyM0S6M6IohwXe0RpR7WdK+K0G+ww\/5cwSRhN8bExyqKbqRI93QR7e1tkBaaPRMceDOKW5ppAp6ykjx96z9CfJPIP1pvqOZucCZ6dC1or3kcHMrkgB5ymzlOzS3J\/\/Yvbrqc2tJ7PCFfcI0gyVQYp\/kC8k2BvwVXjhTHxPm9+njL2C+kO\/4IKBYA5chbjHVnX2wWyRzQsVWmxx3qQtzMBlNnJ9\/qQQYQAnjG8Y7ePmK6cInCFOwUCh9rTx4DYoXDBFh8qMhTohjGNOhortp3ZWBb2snqfj\/LC2aFyFXtKA9gq3MoCLdTaAVfMCW5QfhTMRaoIj1vRj3m0Cwa9zoBJj58ZyKEXc0UhTQPUAYbdiypeshPLAlYidDA8\/wBwbSL9tVVB\/6jtBDOOWvQV8IKgj\/bAMxOHqqQYCsBu+AuxauCIh6PEnfrnaGwGJCHgrpBTVjjSR0JmfTN2fRKsciQuN8Q4Y1WeY5wVfmIMFfVKYDLK2fZTvg7dHBmn8qntMBQl2E6Hi6egfa47cAPk9eDB7DkyUsLJ4vm2RvtKYNGdS3rfzS6HeVUD6VjV6dtKrZvTe7y08xKTnggr2HTvnqhI2BI7Ot0wfL70yD1BmVoL5VdPRRrT1WgVjg4LDWN4SyRH2jpDTJdMvns3SCFch59cjHyBG4ckrlklMcAC0lfDvdxZ\/6F2y7UHG7cqnz0il0z4p7UYxKIw\/n0jbOp9hx+oWDMN4c15qd+1JF9e3NTjd9h+HjKP1dYcjc89cusdNqqmVNkdOWN9kqVv3BuFU8iS0XYA0Pp+w2mO3W4o0oua0c1RZ8fg6IJbkoTPCUHEPyoGLdXc7Jb2+O4wgqwswvhlWzc1bUShsF94XWAb7RQXWEp9\/zB+lZLwvFQKPAdG3i1wLpXYd26x7qcfWkWq9nyoiEbAFgf0QDUnf9Mv+pp5N5ACne7kHaY6sJqHavBn\/33KcwOwfz8Ty7BMZcwzxD+Hx6c6a15\/eDS0lLe0zfh4e\/4+0D\/Pz04s3FOniftT8Bk7w9q4rRAY91VBdutvNLonO1Ody4XASgbE2k7J5Q2l+t2wrodjtlu2i2k9hdkoZNsAX6onRoJIwA46ZFotBkz\/FoNQOvTuKw4nfiNgHW4fzotRSXhZWpRPBqbogh1XTNiQl9PCjdsSGirRoky7fD96B4m1nWP22gYFFgVg5deMI\/EUkWM8Sa9cZ0Jp35F+VIuwv6pDHXUxrSUgTJw92N2WfSFxrKr2Dm0VVSlkUQzxkUSC5YNE7QurKXtz8tmMG9Hkg1NbSE8JYBq6SDMf3q2LScdTmpTc0ag7YJcu7YHKXXF0KEgc5m7idxryGy4Ri3Yk+QyKFMwd4Ts+3MRzd13XVGA+11xidxwtrripmcmKCBhY4A2vbvMd68CRZysmy03Mk1yur9aTO+HmuurC7ffxcA6eB5GSvF+bVQigd6eYSZ9+s3pa85m0NXRVsYA5hflC\/52kMxfKnoPuAQT8TueMDT2iS2bpfbkFtb17uo4x8bWgNScGp1bgBBB6kpa9f3z6C8CpC5eHzNwsx\/Ee57t8Edsg9ahZ7tM3C1fbTTw5NguQHp1VZTZv40OO+f0LBBjmT4sg1sBIo8GKOKttP1YV0mX0j800sZjdhTFktjxoiuYd45kITxU3QMkMpSW4aDwdqSmt+01YM55F97p6gcHVcqLZ4UUorHmpd7Zmvzc7P1dEatc0HQGAwOPLiSivqSfXgSrotd90u7LzNUY9pbym9YFkDF2BgpWeNQEwaDnLcb1qR7v3EnC7\/TzyzCQBOZZFeN41Fn5uGCMTGRZOqZtUrvQegC5oNWRDIKNHfeRf5gfeNvBQSE29q3tw7+3\/5cH9xdnwrh6NpCXrLtbmbkv6I7AsUyhh3E0CSwVImNEJhd21rut33Ig53wEb518tPv1zvhENS2jdbZez6nBWOp4s5bqc0vA9WkdlTpRkMm5Q1IgTI0CSprqVEzNs4z2cMsTb8IXER23tlvhE6Ci5RVNbXu6TvpNrZjapTW6MzQWVoE9u0KTk9znRiQsSSFfjWsUV2ze1TtzXec3JxnEI8GLb4SEfNVuiF4ZRTu5fGaFz0svt9zGqS5EXfUylxiWFdo5HTXcdCsGEsO9IFLJoNN6qA5S2AzoY4vHfkaQ18FkW0hlJC4b5nYEARHTl5xA8y4hgyTTCAUczPR6oGISQJ3BioH65ugpjkDlw0N6pLio5OY1fLxUPU7vzS0Rer1KM3AvM1uqBxZH09DjAGzUJjgoq18FvydYBB5ZgCgvlh+odMeXAxGAYyxkCZsm7wPLkALURaOUz+B7to6d8oHV2cXgyI59QM5L9Mifkn5auYPYuEshotr\/b0riRaNoSoaRZJ080bCR07cciA\/e6XF\/yBilCWbBdeNo5BPkY1vxgZXZCFlhp+nnjUKBc7ZyUbxeelLy0vyrCPBGsJdbmvdiIHuylJ2AoMl7cCse4225y6FNmUGdg1TJ7i4e3OsZJktR\/pI5NNN01Nil6s1Q04LtwKpKspyFT12r1zOCZYgfm1tbpMvbcW6xpQLO56Z8fmayKQh5V+YjCVmvgzgZlVJUzpQAtHh+y6BgDlnPCtTd74Y4sCsOlimKeeGZOP9dmTC5BMUqo92KIFXkTglcZxNWQa7ePl+z7Vp4W\/eQDi27EAd6w1oSPCqbd5iwTHw\/3Q7Ay\/+8Kf1\/q6PFCAbr9qC32bBHx2TpVlvvZxkc2Wt8hdLo+nHwe8PfIp69CG7p\/xJEy9huQ5y6+UVEZGVmraxUnrO0KkTkTKIfD69n9UIS4JPYKyS+hZHjGshUa3iEbYcNauXT2cI7V4nTEs+iQPCr8cf12ojN5JAxegW04ERkqg7tf7TRQFWtBECzJHgoDHygwMt+1ewbFn+cIvZSTKbvkMr0lPdx4HnmT3JX5FbnCxJ\/8GYqW89\/3B7RflfuuUFiI9lJf8PYeIdQwkuc8786Qp4+3vS8PQMsH56VncjO\/aE17Izf4VC55SwZSrx8HHa0KfyzOlAb4OnIEBbIEy30KmMsB3\/1q0O5HmeKj6ArTZCMM4UZSEbWEt2IY1txgRoKGze0mxVWQgXSqSjbOgWQvxsYK\/ljre\/WT6jdmsCbQMOUGssAlvyfn1IVnjbgjwV0fdh2l35gOkiHMubxH7oeasqacxlLOFpruIDqf\/2I2AR4OZSw1XejPEtVY0gPLc1Pm8L5eU7Xy1CnvqG5VISR2fNoRUHfFQPotUTy5TPTk\/CzsiD5\/Tg\/cdZiQZWibiJJ99iqapp6bUiB+4TFVhOXfwTEPEhQNGVl+PoHHgNUBLMT6JTbD6u4TY\/1DHzgq17rwruSv5HW7dYcYPE8TRnPVRjrcovelLXm8JdMmaY6M\/Yfds\/RNEmvbLsjQDdm\/dONPrWL0hwgEtEH\/sCNmndT0OxVx8UUecAYv\/Eflcar4v2j6FF\/mAxLb2LEgb8wuZ9gfu4FnABQ6YG5t+wJqd59IBucfmOX5T7aoJQes200QFXSic\/HFi6vvr4\/qWuvXz4PJmnN9nGzYYgBkV7BBjI2fyCACJPbPzDB2WtieurMedPHj4nXx60zfV3I\/5icOhoonxKUV6ktssP\/q31VYlMNFpoxZpPmEgzUeexg3UeP8FQjdgctpCpMprLzHoXI5WOs7EtJYS2Prc+iTcC1EwaYdykPQ\/X+Ak59+aKr0H+bIw7g2GBrCIyeUKjP+R8gPbakz+INSH83GSi\/MdqdoAUdpt6SXTy0R8FIasMi9is9iXmRqsOu3sPNT3rtGg+7bImmPSkOD45aqm6rTbmYM5s+jYKGIEYBvghHs=","iv":"d907ae641085c66d6d9cdd8adc1ad922","s":"a694c08cbdc78121"}
Share your thoughts. Click here