Apparel and accessories
August 4, 2022
Since its overall rebrand, the company’s Hugo arm is steeped in self-expression and confidence. Image credit: Hugo Boss
By Nora Howe
German fashion house Hugo Boss is defining what it means to be one’s own boss through two new campaigns hinged on the importance of embracing internal power.
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","iv":"6ea350e1b79969a50d948ebfa559de01","s":"ae20c6c99808642c"}
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