Apparel and accessories
August 4, 2022
Since its overall rebrand, the company’s Hugo arm is steeped in self-expression and confidence. Image credit: Hugo Boss
By Nora Howe
German fashion house Hugo Boss is defining what it means to be one’s own boss through two new campaigns hinged on the importance of embracing internal power.
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","iv":"1b33fd8610eae1cdb323532000ef7572","s":"5ac9c948ef5fb535"}
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