Luxury Daily
The authority in luxury news.
Dec. 31, 2024
  1. Saks Global completes Neiman Marcus acquisition
  2. Veuve Clicquot talks Champagne etiquette in digital content
  3. The art of subtlety: ‘Solving’ the luxury market’s slump
  4. Kimpton Hotels to unveil hotel, branded residences in Mexico
  5. The 1916 Company invests in jewelry vertical  
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Maserati unleashes anniversary activations worldwide
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Swarovski aims at top markets with fall/winter campaign
  10. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Hugo Boss debuts modern rebrand with star-studded campaigns

January 27, 2022

American rapper and producer Future stars in Boss’ new global campaign. Image credit: Hugo Boss

 

By Nora Howe

German fashion house Hugo Boss is entering a new era with the help of some familiar faces.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Saks Global completes Neiman Marcus acquisition
  2. Veuve Clicquot talks Champagne etiquette in digital content
  3. The art of subtlety: ‘Solving’ the luxury market’s slump
  4. Kimpton Hotels to unveil hotel, branded residences in Mexico
  5. The 1916 Company invests in jewelry vertical  
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Maserati unleashes anniversary activations worldwide
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Swarovski aims at top markets with fall/winter campaign
  10. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
VIDEOS
More Videos

MORE IN Apparel and accessories
Saks Global completes Neiman Marcus acquisition
EssilorLuxottica, Prada Group renew licensing deal
Roger Vivier enters second act of cinematic campaign
Dior shares holiday retail activations inspired by Cruise 2025
Vera Wang sells IP to brand management firm WHP Global
Balenciaga Music bridges cultures with Chinese pianist Wu Muye



RECENT ARTICLES
Kimpton Hotels to unveil hotel, branded residences in Mexico
The 1916 Company invests in jewelry vertical  
Saks Global completes Neiman Marcus acquisition

Veuve Clicquot talks Champagne etiquette in digital content
The art of subtlety: ‘Solving’ the luxury market’s slump
Happy Holidays!