Luxury Daily
The authority in luxury news.
Dec. 29, 2024
  1. Dior takes long route to Instagram after a month of posts
  2. Dior relaunches J'adore campaign via multichannel experience
  3. YSL Beauty explores boundary-breaking heritage through scent
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. Leading with pedigree, Range Rover promotes plug-in SUV
  6. Prada, Miu Miu open first Indonesian locations
  7. Marvel heroes star in Swarovski’s spring/summer 2024
  8. Fairmont exec: 48pc of high-end consumers travel four times per year
  9. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  10. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Hugo Boss debuts collection via comprehensive social push

July 5, 2012

 

By Tricia Carr

Hugo Boss is bringing the focus of its Berlin runway show to the soundtrack, models and low-ticket items in a comprehensive digital push that promotes brand content via Facebook, Twitter, Pinterest, Instragram, the label’s blog and email.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Dior takes long route to Instagram after a month of posts
  2. Dior relaunches J'adore campaign via multichannel experience
  3. YSL Beauty explores boundary-breaking heritage through scent
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. Leading with pedigree, Range Rover promotes plug-in SUV
  6. Prada, Miu Miu open first Indonesian locations
  7. Marvel heroes star in Swarovski’s spring/summer 2024
  8. Fairmont exec: 48pc of high-end consumers travel four times per year
  9. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  10. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
VIDEOS
More Videos

MORE IN Multichannel
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
First-ever global Zacapa campaign hits billboards, broadcasts this month
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?
Dior goes full throttle in Kim Jones-designed gaming debut



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman