Mobile
November 30, 2011
By Kayla Hutzler
Menswear designer Hugo Boss is driving in-store traffic and increasing its social media fan base with a mobile check-in-based contest through which fans can win a New York shopping experience.
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","iv":"e45eaf369dac1e4b8716d00441da66c3","s":"e46d4bf4912474cd"}
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