Mobile
November 30, 2011
By Kayla Hutzler
Menswear designer Hugo Boss is driving in-store traffic and increasing its social media fan base with a mobile check-in-based contest through which fans can win a New York shopping experience.
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PRBq0AmRhDTLxQG8iAJ2JpYkAXyh8KKrZq9VBO8\/ww8UMJnLyZzacXCWFhIEwoG8db6bQNN75jkgTwWiMazkUDPd42dm4ts7V82lOhewSVWHu4SzCrIWVtvO00Y5jarJ9D1be39L4sbi12bEk6PeEG8RoVrObKk\/imYc2horM6FkTqIDyH6Ik7bARvVew2j\/1HrORp+aMP+aBnHfLfFO0f1HARofGUW0K09BaMCB39pFSTofiKD3lJc0pt2vuoUGwqNJarK3mNBHMXMXN1US\/0qN8sagbrw05SWHQSnso\/lS8giqaAOE4I1ZP736SSjeuhrxWHWWFaLX3l1Qq+ZIjCON+6fG1gR31pnUCvPVMry2hDJXd5szOsWGjfY9A\/zJzmHBgISoLrK2cKsmKCyOpG+Yslx+js4l8URKpkQPz\/Si+u5p8YzU+2wxtTQjjMJUQiZBMfLrHIf0l0+eGzkPZrh7q\/5V3b0FSqykLvwYjgvXXMUeu+jBdwTAbNMVQX65ZOG\/Pa8sfgpUWRc70HXcuHp7VANDazjhcbzWRN9Ql3VAvueSrJlj07L09j+cX+BapezlNUg61TOpHzT69K2zI9ezQuzD6umFmvDRD+hgQO6F7EiBo3jpgEWXc3iqU6j9wJb8pEIkcVpNYZLQsKR7rr0NfuwcT5lhhiz9MtjLUwUsmajQXBfHPgnUx3xitVz0PuohDvZ21MWeBUOHyJH4sYnWRmEcstbTo1kLJmMUT1VTHEr\/SrLFmTOgBpGjy6SBIc1pzlWgL3UrWxKkd2n0lAnlIyJJD\/6W0Y4\/4i09ZBuHrY5WP8NfBo+7zkmYtpyU6\/0eaUk87BrAcv0BS3qSFLYv4yxuposzjGsi6FWZ94ggIS\/vw7tXvbHeHVDHIM6j+1VL+a7MUjofOrxJ11Gm3nIl+l0e85my8vXPZvkXM5ceWhvFPdYiybrU\/YjjLmtfK3WgEaTuBjpbdRn1uLPhGYHwrVTmBmrrOwcWuv0ke6xlhdEDARuufZ2X7\/AVjaV79EzR2SGk6g9Q9phu3VAK7yGiNOZ7mhp5qYmhPVkzbH\/KviOh+Lj5I\/WxRxxrOUZJxOVEt+z6IPapqXfmRo6rZ2PD3mGIRpDuoWzpyLsNv9e50Q4O8EyZ\/x+idFOvpwlSM1t5TuuD\/b1ipGsDl5+4JEqrV1g9km6fld4urbaK1LIuvJ8bBUXlsUp4TovIAhnE+blOzBxpuBnI7miLtcciccyBpsvk9Eu7RHJ02+MiD17avAO1cyWfkLGaXxKIbcD5TJgsG9sQB0eIleze1exN+4+wbQTol8FuoS9wuAGTGfUDPzcvk0HICQLftHBmioAGzbTfAGmdldESM3D+kmOM1+1HeK4K+PTJnHvosxceerVSNV0SCJrmk0VDLcN+S3WZYkDyA2\/5cGYqVpDZQYla9JmXfEiSRTZsF1rIBRyYA7jRmBB+JH1pN4mDzQGYEG5PYOCLJlvHYpRNsUe+PzYaVt6\/+8n0FIDr7DGhgzYBKv8b1sX0hzrPjUj7FEdfz3slBI5DfPTFdq1w0Hqthw7TtSKFXeY3gGQAluk9lv8uXC8cAWcl0RLU\/Y\/7fq61HBnG2x1PcwuHgm\/ybI2bn3B0U7EN6KGzp2Qd6NgGzk86gGnyCt8mzG\/HjBIHKy6DoOCUHsQve3CtBaQr\/uaM1BiYypwgzZ4V+hyg080z+uM\/cOJNYuT70D1yxNZ6d8qweQtg\/UMZsxSwNuUQfXuJQoZbIja5XXB2nwtE\/6ks8lqZqZucD3v1wxSfcB8uLFOhonbKsuTZgVeZ1S+Y\/O+g8Kso5scsWDuT9looHIuao6ofBFUKRLx56scxzGgX6flgX8j00ZALWqIbFjN6KMzy3fRiZetISgYc4hDLBkbr7uEw3b6BSDRUxEUkAYloFIhNXXN0WlPlRJZrjrCgVXkT1IJPwNmTmLpNIeYGwiQtByw8KCPF40t77Mo44RjwfGu8gk4Rccui16BkYZAGCwBdRQuhNV5EEyFyLnCaaG+HLUJnyQc5yM0CNyiP4suv9uz7JdJqRl7x9iLndbxpdGVpcavZzSRccJ8P+CWPpq4WOZ4Zcdn5+RI5zTDMVU4jP7FZEE0ZCPcFSswwLUW7j\/miRqkiIlYK0viFhDrYSQ52XKIOoq0mQ2d6NGpZ1LhMH4AvvWop9GvbrSd8zq2VLMSj16Q76kFFD95BlBhAznXYhze4YRTOfiYVNgZDNSplPXr3OOTbpp7OlKJOHEWRx27l7GodXLqoq7ylViYmftPNZFRa24JZLs9FOLI\/uUP6EiL1qnSYZ4wNMbKFZ1XG3a9Xz4iw\/j20PNU8xLhtRwTuL2y9YvybM0eWi\/\/m9p7NQjfJq47YgXc65gHmeLLfGAdsZk55ua4gZs+TzahJoq3jrPSvT8FNoT\/ppkNk1DLn+5WZL9UXMCNpM3AADhhMgHMjCGtXzSWZ4bjLvITYq\/hh\/eGDAptT0d8WTQXbrvF5GbKuPwntMSnBGcYbEhy40SguHtqNpP7hmV\/ZaDoKYYJdsMkUvnSnMRM7xVW766hhSxdSDzZW3h0V+aXN5Ikz7BH8ifCig2wBG9CGTofE4gMIVGmomNS6RAXA1Mx6tp7lVgkIWkKTlbTkxni9jNkkvfoyB5NeWvCuHn6kYzqHhhzJedk6Kbd4b78kdUfsPJAqKPK71SNutSqcxvXu2kUNyS\/dWj6MPrgkXqojhWoWzbNJ8lzyugHZqQhReAMtyUD3WccU5Kl4j8g0iuxUL3vYz86g+88Qv+j0BKGoufxvnmdAPaS1Mc8IQ4JvOpYkh4iemugcFYvCbD4k7TpW00vJs+4p\/Ns1QmuN9+qrqpvoT5StITRFi7EbUM1ZK8LusS5ITHmulr7T44NTL4SlSCtTeMtdre5EQ6a4zzzXrNBxQQP6xTOR+Ivddqfr+dVE8aNYOhdDmu3Uu0d0JGisUjKAFx6ruLHrIuQvy7nbMOI\/ZS5NcWaQIZxGK6Rho1pgnnXzV7J0RxPJl\/2WnAPtZHq0N4wjA8pye3HFNDu7TWeKDuX0OucDjQT7gSSW98hhTe\/RWbSGa1Qh\/6nVSmbEJRoZlrQpX4UTVXzczeGXIubICP\/VBB8e7NWI5SjK97LhJbgA1U1qT\/1qOGgJoTO+eepODac4eW0Hp2u9esR+ksnXZaJ+DsgIyJhBA9rIQjfXOc6Pf0gggsJX06TCgB9RgJ5syQOb+gvW3edr6BKsLxfPi+mg6L4vyYkNSZBzZ42S\/HanVVy9A9ObDezTJBS3mYf8EChLEOsjDEZI0IuLz6adVj5qaO5RtNZ3o5paBbjZ63ucPtHK0acNd1V1jQtxbOF426W2iyvccGWvTdFtX2z06ani93ORqtTDx+2Ry26Qd9V7HXFGFZkzCh8xT3GPywRoiE6ufxwXKh1ChSKZpYXwZfrGQKF88xzk7B96dMV0Hqy+60lspm\/gmRe33V409G0BcAaVShTC7iZlSddFpj25yyDUD2Fa9nU0iviCYNLjCjAWnuSiDzu\/UPp\/YDG07kLMdT9Dd5Ta1xHqUiLrfdLfawClY7vFmO5zyZh7ZvBCMs27n9DreRCMQR2ozNRoFEUOuaHA1qe6KIn8rcjR+ifvyJZpcchdlSQVWXjasG5CRxIOmNl2\/7+f4FKUdVVfsCyQMC\/0RUW0S6scZWKg0i1pKqgkcQe7\/Nv5NrDeMlOzGfmrwxc76sd26Prirtj0Udjzy4\/TDIrGLBHrLqXidB+ZD+lXn1tdDLQGdocKRiCdDhPCcGRzktreH\/MGGldB8uMZZQipfkWPDo4I4g6tpSWfdb2+Mc8jzS4hVhIU9MSKWsaa2Quw=","iv":"c7429feaf138b1979a577b063651d9a0","s":"8af4cc0769714f95"}
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