Multichannel
November 9, 2010
By Peter Finocchiaro
Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
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","iv":"fc43d22481ab8f7ddf5c4024fad0c97a","s":"153c5aca459fa557"}
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