Multichannel
November 9, 2010
By Peter Finocchiaro
Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
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","iv":"61a784caf086182ea92e37e6acf9a41c","s":"2eca52bcd2ecd8fe"}
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