Multichannel
November 9, 2010
By Peter Finocchiaro
Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
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","iv":"a27d5b5d2b04689d60a9ca8b06a36f3e","s":"6885297ac2cf6981"}
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