Internet
January 14, 2011
By Rachel Lamb
Luxury brands can learn from Hugo Boss' use of social media, which is effective, drives ROI and is integrated with the company's other marketing efforts.
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","iv":"28d69d1f823e9ca23472f0ea997f592c","s":"403f30857c560e0e"}
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