Watches and jewelry
May 5, 2025
The brand has partnered with Choupette, the beloved cat of late Chanel design magnate Karl Lagerfeld, to elevate a collection known for using unconventional materials. Image credit: Hublot
By Amirah Keaton
Swiss watchmaker Hublot is staying rooted in a founding spirit of rebellion with a marketing presentation steeped in meme culture.
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w4NZDZVzq71AF4ZAzZYHij3EtWCvai8EfKhlBFp6fOcuLQuHT6a6\/37xkniu4vaUBA+Ky2ById8CRNH1G0E\/dWRAUqNfmVNOpKk7YHaUF\/uODp2QEkoXD\/6xcn1fqIEERPTMm\/wJS0aK0UfkpvBsIGzwFW0FM+UdWbFzl2qQeX3lzEQMOcJU7SW4sAA5vuceNQSew+MCeoZWrUoLKTw4nE3amLqvNT5rPrVe5h5B21iZohVgbB0+7LUKxfwQhK7aZKj6dXHg1qtLQUpcYQkQj8kT4CvkqMYiwB2MNT2Y4Em8CTAWB01uTE6IG6MwFeTFWEbi6g7rA8EFneqza84gOXE7mFczmAA8Oc6yTsoQrzZD8hmAdsBjtGoYhSPwbclCikqZPKwEdNd85xkvXFXLPuVaUQiTWIjVGQgRtu+pV3bRcGbwcDviXCZ3XaMM3JL+4FuWR6R780VXvG2d4j9Scw+4ioGss5YdCsOa\/Uz86vT+1AOSyO4XXm6P4mhjCHVQHpD5aNlxwAAJvxxDHgzU0RbHPX6RedjbeonnNY3+yf2TnYK7UC2eVar7YDCMl8fT0OCv3lJrMV39thTOT7uR7tkgxycFNweKE7KDuMY1B7Qul21lskx6kZQLIBMUeAZFt1kAfQaLSxqgfK8x482lMpgQtxDLSt97mCNfv3FehjCs4tP8l4GrK6qsbnb\/7QcpWT1ZQP8u3kVD+lNPHm7E+ObDEvbLeGoaqugOzfQ5SBZ5AHHU8tFBbHCJMAr3K2t7ke8CEl+UpqWzFy+5qL8exiKO4\/Ts8H7WLbZBRA6ZmMy4749uwQm2EjLEC7I5SZfPDCJRQqvfLnHO\/oc\/n21GK7ssqpLbGNWCXviihL2j2AKQfQuWBxpiDEQfoCorwz0czJwf7VopP54X\/ISloul0e8AStJrnx2lpups6kELsYizf9VbvV+SMbzIsoGrQ1qJz9FxEJoBC\/AN2QJlrlcBWlnsq04wZ6TmDCu+9RWtCAdYtxQZfFvkmlmZ5l9pxOex2G9kxlidTXT6N4\/J0CrIqyL50fOUUpuCGsZrZgA1dE7WCQdqdk9uEh2w\/VeDEioTRaEnH+VeB+VdRUKYni7GW1u8nMq8MvWViAu4wbqS2LY3O2EnQYYWkMltMS3j9Ku6Gc469NteX9G28HX9JLriS\/G2HpJB4JYneeRL+zx\/IsAJbf9uL4I9KPTgRBQw8kGNKhO7InVrpGw9Bx6vSQsHOLWZ7J0ry8XO8fPaVMLkx1EMs58MgX\/udvMTtDzilDF3Ij1WlyaU1KED+N1VQ2\/Lh7uWolYkHD4LZOf6sHzkCj4A6LHySqdi1hlELewhiupAp9asukx0J6b8P3ZTeirGbnuS88YjKFT8RWWnUulDLY10WR+woTUFW45q5bZis7fQ69+C3bdte9EDQfsBw3rivUg\/qo1EZVmti5ZwznVLJ9Tuv0T2b6ecHenEPfruBiCO7SnLUXze+JUNZtmEkdEyZ5Bypw1IVe0glmy\/4g25pAsTwsT5+UFKsAInweCW9fcS7S+pBB+S9bOE17udrHjFPwuG5Tqr5R5YNp\/i2C2U4ICdb4vLUMeA79tAuaDwPqpNjmZTu4gV38eAWNew+2Nf+Arsds+gaC6palZbD4oBrZPhZXH24qenvUaRfiEAgVKDUsNsU1BYLwAilbB19\/3GX\/E7umCRZLq85dcndW8ddAcf1xTs+irAMTVJ+RZEj08\/vtL2JKWNcDsWGfaI5LikOd0I+wZx7a4j+WJ3+5dqWpdkzXWzGMYTcHmHVcmm21VNdT6aFkP7I38GJD19Yg+6x37RgDSmFaWzoQN+F6LbtwUblZHYXtb87LnCUfiLfoUCKh7ZsaknsbRgxkr5t+AnDLXybU2FJXJQqV402EDlkK+LUwy4Y9akX12Q52nwqUfFg2doUMtxrCSRtUA1sx7yOSdJiPCTCv\/D2h6F6LGHU5XOvbZaZV+RvMELalEX+xOUPtDWvHbhdNuPRUuBpYF4AggGUWi7T1\/cQMsDcXnQgHfPB+Fg4Xhn+djXzQ3vjQOu44MvfGFLeda7X3rMEJ3HgpQstuO\/jxV1BkB+dz7bUOuq\/tLm72PH2Xjk46fJyukvo++i4UkyNQQfBopgmPVU0gpYFgsFz7snTCL6s9V7l+NXZPVH9LJWIExEV6rhmJyjPrSBx7pdo8dCrX\/j2I6\/FEbbYB1QaVRB\/VqHHqPSJ7r6DCuNGbyFlc8FFdfcCny1bMBXkbtCdngtif3JFFW2Z\/czd03Z2D0ZQ0wvUTjx1OeBONH1d0niRc\/Aa8tqa7GazkqKqS4CH4ojrZXO0clrb58N0EKEZa0\/OU+nu87x8EkmN7gvKE9LmEjKQRxRad\/1oRH3F4AoiDo5Sy7R7+VNvcx+7BTmreSF6odJnhehGZ6XlmY9xxpsp4i0h0XfEbEOdFQE0LrHtyQAgpdvYEkk8nrQRweIJsdeIUoBRTicOkpL7kpvDzo\/PHI6f6seIxl5Cwhn5FrJ75gLFM4Hl7OhiSna3Ma\/VHSpEeDNriAq4vZqKlQkMMGpEkZI+5fuqHvH\/zYO3aSSU8B4pjjdmt1RJAFTbkcGr4SAAa\/Qkmzy5B1LEKdhCDrMDinI+wmaHO0xju\/jyO3mlZ3N0ZUyxh8vbgn0HH31P\/1Oox7huRlAuAf8HsyHpirNYZ9BKCOBZX\/oaHXjVsbeIrtZaYptOJ6RFdO9KqKEgh1wsPxOnYiZzcWgykPz60ypu3JcTWc7KGRyTTA1EahC+KudizhKL8Jp6\/FhOGkmEv41MmtNP5GjEcdx\/MsErc1b7fkAc47v+Fk+FhNFtUgf6MYPL4pV4Sag8G0C5qBrS9aRcmBKLHJ1QvRpaF263lxQeT47Nge9ENGbpf2m2wQKgTGdBHqaWjD6AT8qwcl8dDcfEQalwPN\/oBURFhcznxQ2QkNapHlTKv5xIbt2bhXceMJqsISnSAE4DYiDIawJIlO0JFDHqwi9T7J8tp+utNV5dPw7pwkKX20NXkeEOv7ZdbtNDJurzN1sco1eDeiWlSU+syWzSlt5lCAR\/SgrnIsCX9bSUVnS5UiZ2eeaSFeteUzHwhiBt0Y3dho+MiFkiLNz6qLJoni1g4FQKaiuExm0VBVaGClW07yVrovXCSOTwzqhd0tUpm6mn3yzuV4GmymKlX7GZgHMWGK9c\/R4y3uQ1roBZkVgPsdL3AgjDiZuGUxg51BhMzyOphMkVhUeH4nV+HHgTxsL6kACstZyBk2BtCydiQruzqOiD2BoqoDVcEnQ05YqW9zyNV\/zid3UKfdn7YAsSTbyYbfJ8QSHsvSSXjifRJxF5EzYbG5vOi5vNtxv97oRjSz\/M1M0vcwKOdqrLr53LWRVdrNOrxXx8RPLFbj1HmE\/ZcvlPoaUiVZPtEJVS+wDZ+5vDTQ4rY5Z3sxqA8j7tHrMXuslOBucZ41GZzyj5G2YTFSjOhOvBCnQrmv\/cOcWP63TtPig1EoqodtVjsoZV6DXsfALXO\/KF18el2P191fQ506xYYH1XhddvJlEOnuqPWRMwBfJ4gXSDCpFJsCy6BkId89cHVjn9lYey8x3yojjsn42rLJTxWlVkqfJZJPWjMFMvbDtmw3SUNg3WIH8sq6PN2eqSpcGOH9x78Wu+s8T8xc5IKTTcT+DQLamKsJXP6SXZHxkKg9GLPDOwQqTD1V0Ye2f6QfFArRz2LGD5tqUlwdwk7PRqjEqV7x8NOv82WaQEfWjCnZzL+Ec6r7UEefPdx25ksTgn58rsQinwzxH8afz\/l6HF+775XXVBiempJYT4ZYR\/DGfLI\/EnibIh9fQS0lbxVOewTpEvyAsZ5jw06NudGPu2tMVrVsz+Irc3aOHnmL8rPj2VFQamdfEnO\/bAu8FEgERVenRlq8ovwd5fDU5Z86rT9ypIY0Vo2UAkZ5Y6f7oKQ\/CDn4Wxxybrc9hdwJBlBQB21iyKC+hHU9IEahbsyMzmgd9QROF8C41IUFiMI\/C3R4XPl3h8hYokgnhcEBR\/WNpumWBLEjtb\/5YfSMHRzjtIouy7NCveA\/aA3CK3wiBuG1T22c1yprSvGwt65ffgq4APRbt6MKLOvV3lwYY29wR8nNCp9HHNAO5zDj17su3506WcQRW9ez4FL\/+\/ftYX1JLoXCZJu5ZXh6iQOHwoUKEy\/+Ny9VTCn4NtF7OWn0+z\/fPkk+SWHr1O\/4JB2LhXp+0fWfijUiZOOG\/FaiTcoGt4w88dzdkg\/OzqZboGeM0FHTFnHvZnJo8nCVhT2MhAdiSzd1wgv83IjvmzvSKo5Cuy11qulS7g7GROGn\/G2dSTz5Cd947+A818ayi4FeNqyS59ugCmoLRhU41SDZ0t7\/WIWuYLRNbOZtlC41sE51O1bWIn9eMHY\/2JNPX1KaDUQ5DZeVOl+QrQiClzIkW7XPWk0lZFcZ1Qdl0NHP3jo34CvS5TH2NbITZVkSSpCt\/V0cZb9gz2n80mumJmFu3ZzJxyKK2TNvCXol9Djs8R9G91lyrGw\/is6dASF4t9MJZe5YzX8jjNlC1MrCGrB7XiRzK8TZ2EsdjLax2AdcLPwcuAZ5YDVT7H4UnXpIIrqkFP16SnI3Rc1wr7z5qQLiT\/LNdcUdDUaCkPqZtP1GjnZUgoSaFaPHdPkfmWT76UMi6R9KHp+cED7DUU68EAJziLWm7xfC3i7OyRp78mA0YWHVCd2qKV+HCvBTVAj9sjRtgknFCA1ecUEfiP6WlZAm+JoHsiGvzwfJmdJA1KEKbYIYBMYVLTHmFryhi3lCcLKBBalY\/JTacjmi2ZXanuPug\/OjSroLJ0WKn5btETCKKTyiPl9CN3x98FhsrjTKdIjCBrxVuaw8=","iv":"8271f122c7c662f82d0f739031726e1d","s":"eb09f2389b692b7b"}
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