Watches and jewelry
May 5, 2025
The brand has partnered with Choupette, the beloved cat of late Chanel design magnate Karl Lagerfeld, to elevate a collection known for using unconventional materials. Image credit: Hublot
By Amirah Keaton
Swiss watchmaker Hublot is staying rooted in a founding spirit of rebellion with a marketing presentation steeped in meme culture.
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","iv":"0ecee75af019112a4e06d251dc51c426","s":"d012992ed8b750be"}
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