Luxury Daily
The authority in luxury news.
Dec. 17, 2024
  1. Magic, melody guide holiday campaign from Cartier
  2. Cipriani launches first home decor collection
  3. Vera Wang sells IP to brand management firm WHP Global
  4. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  5. New Jersey, Florida top list of luxury vacation home hotspots: Pacaso
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Balenciaga Music bridges cultures with Chinese pianist Wu Muye
  8. As Notre Dame reaches restoration milestone, Dior crafts couture moment
  9. Lexus, Universal Pictures partner to promote ‘Wicked’ film
  10. Luxury Unfiltered: When brands fall spectacularly short on client service
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Yves Saint Laurent name change: Messing around with 45-year history?

June 22, 2012

 

By Rachel Lamb

As part of a brand makeover under designer Hedi Slimane, storied haute couture brand Yves Saint Laurent will be changing its name to Saint Laurent Paris. Experts are divided as to whether or not the French house should be messing with more than four decades of history and goodwill associated with the name.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Magic, melody guide holiday campaign from Cartier
  2. Cipriani launches first home decor collection
  3. Vera Wang sells IP to brand management firm WHP Global
  4. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  5. New Jersey, Florida top list of luxury vacation home hotspots: Pacaso
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Balenciaga Music bridges cultures with Chinese pianist Wu Muye
  8. As Notre Dame reaches restoration milestone, Dior crafts couture moment
  9. Lexus, Universal Pictures partner to promote ‘Wicked’ film
  10. Luxury Unfiltered: When brands fall spectacularly short on client service
VIDEOS
More Videos

MORE IN Advertising
Magic, melody guide holiday campaign from Cartier
Cipriani launches first home decor collection
Balenciaga Music bridges cultures with Chinese pianist Wu Muye
MGallery Collection wins Grand Prize for luxury tourism
IWC Schaffhausen explores spaceflight in short film
Saint Laurent presents ‘As Time Goes By’



RECENT ARTICLES
Bentley Home expands footprint in Saudi Arabia
Van Cleef & Arpels organizes fourth edition of ‘de Mains en mains’
Magic, melody guide holiday campaign from Cartier

Follow @LuxuryDaily for the latest in luxury news
Diageo unlocks Fusion Partnership Lab applications
Cipriani launches first home decor collection