Food and beverage
January 11, 2023
Demand for fine Italian foods in China is rising. With the nation re-opening, brands must learn how local palates impact campaigns and branding. Image credit: Da Vittorio Shanghai
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","iv":"085a75a43f8a4edadbefb7aa839159b9","s":"48a9346c0ba50009"}
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