Food and beverage
January 11, 2023
Demand for fine Italian foods in China is rising. With the nation re-opening, brands must learn how local palates impact campaigns and branding. Image credit: Da Vittorio Shanghai
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","iv":"e8b3d5a2418ad789cc2aefe23f6ee9e5","s":"ba904e709e69b247"}
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