Apparel and accessories
July 13, 2016
Burberry's iconic trench coat
By Sarah Jones
British fashion label Burberry’s terminated experiment of having Christopher Bailey serving as both chief creative and CEO holds lessons for others in the luxury sector.
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","iv":"4533ad43c2856dc570d2bf5ba3dc43a7","s":"2464447621b8b11f"}
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