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Dec. 26, 2024
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Marketing

How Western brands can find the app in China that reaches their perfect audience

July 12, 2020

With a growing number of Chinese apps emerging daily, it has become increasingly difficult to figure out which app will work best for your brand. Image credit: Gucci With a growing number of Chinese apps emerging daily, it has become increasingly difficult to figure out which app will work best for your brand. Image credit: Gucci

 

By Adina-Laura Achim

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  1. IWC social snow globe stirs up winter memories
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Luxury consumers trending toward goodness in purchases, values
  4. Dior weaves codes and trends together in digital nail polish promotion
  5. Dior shares holiday retail activations inspired by Cruise 2025
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  8. How can luxury brands tap into the back-to-school season?
  9. BMW models top luxury auto shopper poll, Tesla slides
  10. Balmain enlists virtual faces as brand spokesmodels
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